Brand Tone

Personal, Passionate, and Nostalgic.

Brand Values

• •Artisanal Quality
• •Originality and Exclusivity
• •Personal Connection
• •Local Identity

Best Practices

• •Always Write from the Artist's Perspective: Use "I," "my," and "me" to maintain the personal, artist-led voice. Talk about your inspiration, your process, and your connection to the subject matter. This reinforces that customers are buying from a person, not a company.
• •Tell the Story Behind the Place: Don't just sell a print of a building; sell the feeling, the memory, or the history associated with it. Evoke nostalgia by asking questions or sharing a brief personal anecdote related to the location.
• •Emphasize Scarcity and Quality: Always mention the terms "limited edition," "signed by the artist," and the quality of the materials ("giclee print," "acid-free paper"). This justifies the price point and reinforces the value as a collectible.
• •Keep the Tone Approachable and Passionate: Use language that is warm and enthusiastic, not overly academic or corporate. Phrases like "I've always loved," "I'm so excited to share," and "Thanks for stopping by!" make the brand feel friendly and genuine.
• •Connect Art to Emotion: Frame the products as more than just decoration. They are "personal," "a reminder of your best mate," or a piece of home. This emotional appeal builds a stronger, more loyal customer base that connects with the art on a deeper level.

Social Perception

The public and its customer base perceive SketchyInc as a talented and authentic local artist-run brand. It is seen as a go-to source for unique, high-quality prints that capture the essence of Irish city life. The brand is respected enough to be commissioned by major companies like Jameson, which lends it significant credibility. The frequent "Sold Out" status of its prints indicates that the work is highly sought after, likely by a loyal following that values the limited-edition, collectible nature of the art. The perception is not of a large corporation, but of an individual artist whose passion and unique style have earned him a dedicated base of collectors.

Copy Examples

• •Some places are more than just buildings; they're keepers of stories. This piece captures 'The Stag's Head' on a quiet Tuesday, just before the evening rush. Remember the conversations, the laughter, the feeling of home? Inspired by countless evenings like that, this illustration is for anyone who holds a piece of Dublin in their heart. A hand-drawn, limited edition of 50, signed and printed right here in my Dublin 7 studio.
• •You asked (a lot!), and I listened. A very small batch of the 'Grogans' print is back in the shop. I was sorting through the studio and found a handful of artist proofs I'm happy to send to good homes. For me, this piece is all about '90s Dublin nostalgia. For you, it might be something else entirely. That's the magic of it. Link in bio to grab one before they're gone again!
• •Art that feels like a memory. Original prints and paintings from my Dublin studio to your home.
• •A little bit of Galway, just for you. New prints inside.
• •Tired of blank walls? Bring the streets of Dublin home. SketchyInc offers limited edition art prints that celebrate the city's iconic spots with a splash of color and nostalgia. Find a piece that tells your story.