Brand Tone

Creative & Inspirational, Practical & Functional, Community-Oriented & Friendly, Innovative & Passion-Driven

Brand Values

• •Creativity
• •Preparedness/Readiness
• •Practicality
• •Community
• •Quality

Best Practices

• •Always tie the product back to the act of creation, inspiration, and the joy of sketching/noting. Use words that resonate with artists and creative individuals (e.g., "capture," "inspire," "create," "imagine," "flow").
• •While highlighting practical features like RFID blocking or card capacity, always connect these to how they support the creative habit (e.g., "Secure your essentials, so you can focus on your art").
• •Use inclusive language ("our community," "fellow artists"). Encourage sharing and interaction. When featuring user work, be genuinely enthusiastic and give credit.
• •Avoid overly corporate or technical jargon. The tone should feel like it's coming from a fellow creative who understands the user's needs and passion. Be friendly and open in customer interactions.
• •Consistently reinforce the "on-the-go" benefit and the idea of always being prepared to sketch or write. Use phrases like "never miss an idea," "your pocket studio," or "sketch wherever life takes you."

Social Perception

Positive, Innovative Solution, Good for Artists/Doodlers, Slightly Bulky but Worth It, Engaged Community

Copy Examples

• •Headline: Your Ideas Don't Wait. Why Should You? Sketch Wallet - Always Ready. Body: Tired of brilliant thoughts vanishing before you find a napkin? The Sketch Wallet combines a premium wallet with a high-quality sketchbook, so your next masterpiece or game-changing idea always has a home. Capture it, don't lose it.
• •Social Media Post (with user art): Mind-blown by this incredible piece from @[UserArtistHandle] created in their Medium Sketch Wallet! 🤯 We LOVE seeing what our community sketches on the fly. What will YOU create today? #SketchWallet #AlwaysBeDrawing #CreativeEveryday Image: A high-quality photo of the user's artwork in a Sketch Wallet.
• •Product Description Snippet (for a new sketchbook refill): Keep the creativity flowing! Our new 60-page [Paper Type, e.g., Toned Tan] sketchbook refills are here. Perfect for [mention uses, e.g., ink, light washes, pencil], and designed to slip right into your favorite Sketch Wallet. Because your next idea deserves fresh paper.
• •Email Subject Line: Don't Just Carry Cards, Carry Your Creativity. Body Teaser: The Sketch Wallet isn't just a place for your essentials; it's a launchpad for your imagination. See how artists are making every moment a creative opportunity...
• •Ad Copy (Short & Punchy): Wallet? Check. Sketchbook? Check. Inspiration? Always. The Sketch Wallet. Draw Anywhere. Shop Now.