Brand Tone

emotional, personal, celebratory, friendly, and approachable

Brand Values

• •Emotional Connection
• •Artisanal Quality
• •Personalization and Customization
• •Customer-Centric Service
• •Accessibility

Best Practices

• •Always Lead with Emotion: Every piece of copy should tap into the core emotions of love, connection, and nostalgia, using words like "cherish," "celebrate," "timeless," "memory," and "heartfelt."
• •Highlight the Human Touch: Consistently remind the audience that real artists create their portraits. Use phrases like "hand-drawn with love," "crafted by our talented artists," and "authentic artwork."
• •Focus on the "Why," Not Just the "What": Frame the copy around life events and the solutions they provide, emphasizing the emotional value and significance of the art beyond just being a drawing.
• •Maintain an Encouraging and Accessible Tone: Use simple, clear, and encouraging language. Ensure customer support messages are always friendly, patient, and solution-oriented.
• •Showcase Social Proof and User Stories: Leverage positive customer feedback by regularly featuring testimonials, photos of customers with their portraits, and their stories to build trust and reinforce emotional value.

Social Perception

The social perception of Sketchus is overwhelmingly positive, with high customer satisfaction due to the emotional impact of the final product, the quality of the artwork, excellent customer service, and the ability to handle complex requests.

Copy Examples

• •Some stories are written in the stars. Yours is drawn by hand. ❤️ Turn your favorite photo into a timeless piece of art that celebrates your unique love story. Tag your special someone!
• •From photo roll to family heirloom. 🐾 We capture the moments you cherish most and turn them into hand-drawn art that lasts forever. Perfect for birthdays, anniversaries, or just because. Get your custom portrait today!
• •Don't Just Save Your Memories. Immortalize Them. We transform your favorite photos into beautiful, hand-drawn portraits. The most personal gift you'll ever give.
• •A Gift They'll Never Forget... This year, give more than just a gift. Give a memory. Our artists are ready to create a beautiful, hand-drawn portrait for your loved ones.
• •Wait for the magic ✨... We turned their favorite photo into a work of art! #customgift #art #couplegoals #drawing