Brand Tone

The brand's tone is consistently whimsical, gentle, and aspirational. It is deeply personal and heartfelt, often using storytelling to connect with its audience. The language is soft and nurturing, creating an atmosphere of childhood wonder and sophistication, and communication feels intimate and community-oriented.

Brand Values

• •Imagination and Creativity
• •Quality and Craftsmanship
• •Aesthetic and Style
• •Sustainability
• •Family and Connection

Best Practices

• •Lead with Emotion and Story: Always frame the product within a narrative of childhood, imagination, or family connection. Instead of "Buy our decals," think "Create their world."
• •Use a Soft & Gentle Vocabulary: Consistently use words like "gentle," "soft," "dreamy," "whimsical," "magical," "cherish," and "little one" to maintain the brand's nurturing tone.
• •Emphasize Core Values: Regularly weave in the values of quality craftsmanship ("hand-sketched," "made in the Netherlands") and sustainability ("eco-friendly," "PVC-free") to reinforce the brand's premium positioning.
• •Speak to the Parent's Aspiration: While the products are for children, the copy should appeal to the parent's desire to provide a beautiful, creative, and loving environment for their child.
• •Foster Community Through Language: Use inclusive and appreciative language. Phrases like "Join our community," "Thank you for sharing," and "We love seeing..." make customers feel like part of the brand's journey, encouraging loyalty and user-generated content.

Social Perception

The public perceives Sketch the Label as premium and high-quality, inspirational for creating beautiful spaces, authentic and trustworthy due to the founder's personal story and consistent communication, and community-focused through active engagement with customers.

Copy Examples

• •Let the adventure begin! Our hand-sketched safari friends are ready to turn their walls into a whimsical savanna. Designed with love and printed on eco-friendly paper, each decal is a doorway to a new story. Where will their imagination take them today?
• •There is nothing more magical than seeing the worlds you create for your little ones. ✨ We are completely in love with this dreamy corner featuring our watercolor giraffe. Thank you for sharing this beautiful moment with our community.
• •It all started with a dream: to create a space for our son that was as limitless as his imagination. Sketch the Label is more than just decor; it's a celebration of the fleeting, magical moments of childhood, designed to be cherished for years to come.
• •Hello dreamers! Get ready to explore our newest collection, 'Whispers of the Woods.' Inspired by the quiet magic of an enchanted forest, these designs are here to bring a touch of wonder and serenity to your little one's favorite spaces.
• •Designing their first room? Create a space as special as they are. Our gentle, PVC-free wall decals are easy to apply and remove, making it simple to bring a little bit of magic into your nursery. Tap to discover your story.