Brand Tone

Aspirational yet approachable. Professional and expert in interior design, maintaining a close and personal relationship with clients. Communications are inspiring and encouraging, focusing on the emotional connection to home. Language is sophisticated but clear, aiming to make high-quality design accessible.

Brand Values

• •Quality and Design
• •Personalization and Expertise
• •Customer-Centric Service
• •Inspiration and Innovation
• •Sustainability and Social Commitment

Best Practices

• •Maintain an Inspirational but Grounded Tone: Always frame the copy around turning a client's dream home into a reality. Use evocative and aspirational language but ground it in the practical benefits of functionality and quality.
• •Highlight the "Why," Not Just the "What": Instead of just describing a piece of furniture, describe the moments it will create—"a table for stories," "a sofa for quiet Sundays." This connects emotionally with the audience.
• •Emphasize Expertise and Trust: Regularly mention the "40 years of experience" and the personalized "3D project" service. This builds credibility and differentiates SKEMA from standard furniture stores.
• •Leverage the Kave Home Partnership Strategically: Clearly state the benefits of this collaboration for the customer—access to trendy, sustainable, high-quality pieces combined with SKEMA's personalized design service.
• •Use "You-Centric" Language: Frame all communication around the customer's needs, desires, and home. Use words like "your," "you," and "your home" frequently to make the copy feel like a personal conversation.

Social Perception

Highly positive among its clientele. Viewed as a reliable, professional, and creative interior design studio. Customers feel seen and valued due to personalized service, leading to a strong sense of trust. Collaboration with Kave Home enhances their image, associating them with a modern, internationally recognized design brand. Public comments on social media are supportive, affirming the brand's appealing aesthetic.

Copy Examples

• •From a simple sketch to a living dream. ✨ This is where design meets personality. We worked with this family to transform their living room into a sanctuary of light and comfort that tells their story. Swipe to see the 3D plan and the stunning result. What does your dream space feel like? #SkemaStudio #InteriorDesign #HomeInspiration #KaveHome
• •Your home is more than a place. It's a feeling. At SKEMA, we are dedicated to bringing that feeling to life. With over 40 years of experience in design, we create spaces that are uniquely you. Discover our comprehensive interior design service. [Book a Consultation]
• •The trends you love, with the expert guidance you deserve. As the exclusive Kave Home Partner in Maresme, we bring you curated design pieces to elevate your home. Visit our showroom in Mataró to touch, feel, and experience the quality for yourself. #SkemaMataro #KaveHomePartner #FurnitureDesign
• •Think your space is too small for style? Think again! Here are 3 ways to maximize a compact room. 1️⃣ Use vertical storage. 2️⃣ Choose multi-functional furniture. 3️⃣ Play with mirrors to create depth! #HomeHacks #InteriorDesignTips #SmallSpaceLiving #Skema
• •The New Neutrals: How to Use Earth Tones to Create a Calm and Timeless Home.