Brand Tone

Warm, Authentic, and Community-Focused

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Quality Craftsmanship
• •Customer Focus & Community
• •Supporting Local

Best Practices

• •Emphasize "Family-Run" and "Heritage": Consistently weave in the story of the store's origins and its family-run nature to build trust and a personal connection.
• •Use Warm and Welcoming Language: Incorporate friendly greetings and inviting phrases (like "Céad Mile Fáilte" where appropriate) to make customers feel valued.
• •Highlight "Authentic Irish Made" and "Local Kerry Craft": Make the origin and authenticity of products a clear and recurring theme. Specify when items are from Kerry artisans.
• •Tell Stories, Don't Just Sell Products: Share the history behind certain crafts, the inspiration for designs, or the stories of the artisans. This adds depth and value beyond the physical item.
• •Maintain a Consistent Voice Across All Channels: Ensure that the warm, authentic, and community-focused tone is reflected in website copy, social media posts, email marketing, and customer service interactions.

Social Perception

Skellig Gift Store is generally perceived positively by customers and the public as a trusted family business and a source of authentic Irish goods with good customer service, providing a positive online experience and a connection to Irish culture.

Copy Examples

• •From the Heart of Kerry to Your Home. Discover authentic Irish craftsmanship, woven with tradition and a touch of Skellig magic. Welcome to our family.
• •Wrap yourself in the warmth of Ireland. Each stitch of our genuine Aran sweaters tells a story, a heritage passed down through generations. Handcrafted with care, just for you.
• •Feeling the Irish spirit today! ✨ We're so proud to share the incredible talent of our local Kerry artisans. Every piece in our store has a story. Come say hello (or browse online!) and find a treasure that speaks to you. #SkelligGiftStore #MadeInIreland #IrishCraft #SupportLocalKerry
• •A Little Piece of Ireland, Delivered with Love from Skellig. Hello [Customer Name], From our family here in Waterville to yours, we wanted to share some of our latest arrivals, each one carrying the heart and soul of Irish tradition. Thank you for being part of our Skellig community.
• •For over 50 years, Skellig Gift Store has been more than just a shop; it's a celebration of Irish heritage. Rooted in the stunning landscapes of Co. Kerry, we're passionate about bringing you authentic, handcrafted gifts that tell the rich story of Ireland. Every item is chosen with love, supporting our talented local crafters.