Brand Tone

Youthful, empowering, and creative. It is casual, friendly, encouraging, approachable, and modern, resonating with a fashion-conscious audience.

Brand Values

• •Modernity and Style
• •Creativity and Self-Expression
• •Community
• •Quality and Clarity
• •Inclusivity

Best Practices

• •Speak the Language of Your Audience: Use a casual, encouraging, and slightly edgy tone. Incorporate relevant emojis and popular crafting hashtags to maintain a youthful and modern feel.
• •Empower, Don't Just Sell: Frame your copy around the creative power you are giving the customer. Focus on what they can create, the skills they will build, and the confidence they will feel wearing their handmade item.
• •Showcase the Community: Regularly feature user-generated content. When writing captions for these features, tag the creator and celebrate their work enthusiastically. This reinforces the value of community and provides social proof.
• •Maintain Visual and Verbal Consistency: Ensure that the energetic and modern tone of your copy is matched by high-quality, stylish photography across all platforms. The visual and written elements should work together to tell the same brand story.
• •Be Authentically Engaged: The founder's personal involvement is a major strength. Continue to share behind-the-scenes content, crafting tips, and personal stories. This humanizes the brand and builds a genuine connection that a more corporate tone could not achieve.

Social Perception

Overwhelmingly positive. Customers and the crafting community view SkeinAppeal as a reliable source for stylish, well-crafted, and contemporary crochet patterns. The brand and its founder are perceived as active, engaging, and trustworthy, making it a go-to for modern makers.

Copy Examples

• •Ready for the weekend? ✨ The new 'City Lights' top pattern is here to make sure you're the main event. Effortlessly cool and a dream to make. Grab the pattern and get your hooks ready! #SkeinAppeal #ModernCrochet #CrochetTopPattern #HandmadeWardrobe #DIYFashion
• •More Than a Hobby. It's Your Style. Discover Modern Crochet Patterns to Wear with Confidence.
• •🔥 It's Here! Your Next Favorite Project from SkeinAppeal...
• •Tired of crochet patterns that feel stuck in the past? At SkeinAppeal, we create modern, stylish patterns for the clothes you *actually* want to wear. From chic bralettes to cozy cardigans, find your next project today. Easy-to-follow, instant digital downloads. Shop Now!
• •Create your own stunning summer wardrobe! This beginner-friendly crochet pattern is the perfect weekend project. Get the instant download pattern from SkeinAppeal and start making today. #CrochetPattern #DIYStyle #SummerCrochet #SkeinAppeal