Brand Tone

Helpful and Supportive, Reliable and Secure, Enthusiastic, Value-Oriented, Conscious

Brand Values

• •Customer Support
• •Quality Products
• •Accessibility/Inclusivity
• •Sustainability
• •Security and Trust
• •Community

Best Practices

• •Stay Stoked but Supportive: Maintain an enthusiastic tone that reflects the passion of skateboarding, but always back it up with helpful, clear, and supportive information. Avoid overly technical jargon without explanation.
• •Highlight Values Consistently: Regularly weave in mentions of key values like 24/7 support, secure payment, sustainability, and free shipping offers in relevant communications.
• •Be Clear and Direct: Especially with policies, shipping information, and product details. Skaters appreciate straightforwardness. Ensure FAQs are comprehensive and easy to understand.
• •Engage with the Community (Beyond Sales): Use language that resonates with skaters. Share content that celebrates skate culture (like the "News" section featuring brands). If expanding social media, focus on user-generated content and interaction.
• •Keep it Inclusive: Acknowledge the diverse range of skaters you cater to – from beginners and kids to experienced riders, and those interested in skateboards, longboards, or surfskates. Ensure your language is welcoming to all.

Social Perception

Resourceful for Specific Needs, International Retailer, Associated with HLC Factory, Offers Deals

Copy Examples

• •Headline: Your Next Session Starts Here. Body: From first pushes to pro-level flips, SKATEMENU has the gear to fuel your ride. Top brands, sustainable practices, and 24/7 support. Plus, score free EU shipping over 50€! What are you waiting for?
• •Headline: Little Ripper? Big Dreams? We've Got The Board! Body: SKATEMENU makes finding the perfect first skateboard easy and fun. Check out our range of completes and kid-friendly setups, built for safety and stoke. Need advice? Our 24/7 support is here to help your future shredder roll right!
• •Headline: Surf the Streets, Sustainably. 🌊🛹 Body: Carve up the concrete with our latest surfskates! SKATEMENU brings you the best in flow and performance, all shipped from our solar-powered warehouse. Ride clean, ride hard.
• •Headline: Gear Up Without Emptying Your Pockets! 💰 Body: Don't miss out! Our Outlet is packed with deals on decks, apparel, and more. Plus, sign up for our newsletter and get 10% off your next order. Quality gear, killer prices – that's the SKATEMENU promise.
• •Headline: Questions? We’re All Ears (and Boards!). Body: Choosing the right setup can be tricky. That’s why our SKATEMENU support team is online 24/7. Drop us an email anytime – we’re passionate about helping you find exactly what you need to skate better.