Brand Tone

Enthusiastic, Knowledgeable, Approachable, Authentic, and Professional

Brand Values

• •Passion for Automotive Culture (especially JDM)
• •Quality
• •Customer Service
• •Community
• •Authenticity
• •Trustworthiness and Honesty

Best Practices

• •Speak the Language of Your Audience: Use terminology and slang common within the JDM and car enthusiast community authentically. Avoid being overly corporate or stiff.
• •Emphasize Passion and Enthusiasm: Let genuine excitement for cars and JDM culture shine through in your wording. Use exclamation points and enthusiastic adjectives where appropriate, but don't overdo it.
• •Maintain a Helpful and Approachable Stance: Even when discussing technical products, ensure the tone is welcoming. Encourage questions and interactions. Position the brand as a helpful resource.
• •Showcase Expertise without Being Arrogant: Share knowledge and insights confidently, but avoid a condescending tone. The goal is to empower and inform fellow enthusiasts.
• •Incorporate the Personal Element (Andy Scarr): Continue leveraging Andy Scarr's presence. Use "we" and refer to the team, but also allow Andy's voice and personality to come through in direct communications like videos and social media posts, as this builds authenticity and trust.

Social Perception

Positive perception as specialists in JDM parts and vehicle imports with an engaged community, but must differentiate from Skar Audio.

Copy Examples

• •Instagram Post (New Product): "🔥 Fresh off the boat! Genuine [Your Product Name] just landed. Your ride deserves this upgrade. Get that authentic JDM feel you've been craving. Link in bio – don't sleep on these! #SKARnz #JDMparts #CarUpgrade #NZCarScene #Performance"
• •Facebook Ad (Import Service): "Dreaming of owning a specific JDM legend? Let SKAR make it a reality! Andy and the team are your trusted partners for importing top-quality rides directly from Japan. We handle the hassle, you get the keys. Send us a DM to start your JDM journey! 💯 #SKARjdm #JDMimports #DreamCar #NZcars #HonestService"
• •TikTok Video Script (Andy Scarr): "(Andy in the workshop, holding a part) Hey team! Andy here. Just got this awesome [Part Name] in, and I'm genuinely stoked about the quality. Perfect for your [Car Model] project. We're all about that true JDM life here at SKAR. Any questions, drop 'em in the comments! Let's get your build looking and performing its best. #JDMlife #SKAR #CarModsNZ #AndyScarr"
• •Website "About Us" Snippet: "More than just a parts shop, SKAR is built on a pure, unfiltered passion for everything JDM. Founded by enthusiasts, for enthusiasts, we get the thrill of the build and the satisfaction of a perfectly tuned machine. We're here to fuel your automotive dreams with quality parts and advice you can trust. Welcome to the SKAR family."
• •Email Newsletter Subject: "🚀 Your Weekend Project Starts Here! New JDM Goodies at SKAR!" Body Snippet: "Hey [Customer Name], Get ready to wrench! We've just stocked up on some seriously cool JDM parts that we know you'll love. From [Example Part 1] to [Example Part 2], find exactly what you need to take your build to the next level. Andy and the SKAR team are always here if you need a hand picking the right gear. Happy building!"