Brand Tone

Expert, Inspiring, Customer-Centric, Modern and Design-Focused, Accessible

Brand Values

• •Quality and Design
• •Expertise and Competence
• •Innovation
• •Customer Satisfaction
• •Passion for Light
• •Reliability and Trust

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Expert, Inspiring, Customer-Centric, Modern, Passionate) with examples of "do's and don'ts" for language, phrasing, and style. This should be shared with anyone creating content.
• •Focus on Benefits and Solutions, Not Just Features: While highlighting technical expertise and product features (like CRI values), always connect them back to how they benefit the customer – creating ambiance, solving a problem, enhancing their lifestyle, or evoking emotion.
• •Use Storytelling: Share the "why" behind designs, the inspiration for the s.luce brand (as Daniel Skapetze does), or customer success stories (with permission). This makes the brand more relatable and memorable.
• •Maintain a Balance of Professionalism and Passion: While showcasing deep knowledge and expertise, infuse copy with genuine enthusiasm for light and design. Use evocative language ("world of light," "transform," "inspire") without becoming overly casual or losing credibility.
• •Consistency Across All Channels: Ensure the defined tone is consistently applied across the website, blog posts, social media updates, email marketing, customer service interactions, and even product descriptions. Regularly audit content to check for alignment.

Social Perception

Largely Positive, Expert and Go-To Resource, Showroom as a Destination, Mixed Historical Feedback (s.luce/Online Orders), B2B Partner

Copy Examples

• •Headline: Beyond Illumination: Discover Light That Transforms Your World. Body: At Skapetze, we believe light is more than just functional. It's an experience, an emotion, a statement. For over 40 years, our passion has been crafting unique lighting concepts that turn spaces into masterpieces. Explore our curated designer collections and our innovative s.luce range, and let our experts help you find the perfect light for every moment. Call to Action: Explore Our Collections | Get Your Personal Lighting Consultation.
• •Headline: Your Vision, Illuminated: Expert Light Planning by Skapetze. Body: Building a new home or reimagining a beloved space? Don't leave your lighting to chance. Our experienced lighting designers offer personalized consultations, translating your ideas into breathtaking reality. From initial concept to flawless installation, we ensure every corner radiates perfection. Call to Action: Book Your Free Online Consultation Today.
• •Headline: Introducing s.luce: Where Innovation Meets Inspiration. Body: Born from decades of expertise and a passion for cutting-edge design, our s.luce brand offers lighting that’s as unique as you are. Discover modular systems, trend-setting aesthetics, and the quality you expect from Skapetze. Light your life with s.luce. Call to Action: Shop the s.luce Collection.
• •Social Media Post (Image: Stunning interior with Skapetze lighting): Text: Let your space shine. ✨ At Skapetze, we're dedicated to finding the perfect harmony between light and design to create atmospheres that inspire. How does lighting transform your home? Share your thoughts below! #Skapetze #Lichtdesign #InteriorInspiration #LightingExperts #HomeDecor Call to Action: Visit skapetze.com to see more!
• •Email Subject: Problem Solved: The Secret to Perfect Ambiance is Here. Body: Tired of lighting that doesn't quite hit the mark? At Skapetze, we understand the challenges. That’s why we offer not just lamps, but complete lighting solutions. Our experts consider everything from room function to your personal style, ensuring a result that’s both beautiful and perfectly practical. Let us illuminate the possibilities. Call to Action: Learn More About Our Light Planning Services.