Brand Tone

Youthful and Energetic, Friendly and Relatable, Humorous and Playful, Inclusive and Community-Focused, Enthusiastic and Upbeat

Brand Values

• •Fun and Entertainment
• •Community and Belonging ("SKuad")
• •Family and Friendship
• •Authenticity and Relatability
• •Spreading Happiness/Joy
• •Creativity

Best Practices

• •Know Your Audience (The "SKuad"): Always write as if you're talking to a friend or a member of your close-knit community. Use language, references (like "SMH" - an acronym often used by them, likely meaning "Skabeche Mucha Risa" or similar inside joke), and humor that resonates with a young, energetic audience.
• •Embrace a Casual, Conversational Style: Use informal language, slang (appropriately), contractions, and exclamations. Keep sentences relatively short and punchy. Emojis can enhance this, reflecting how they communicate on social media.
• •Inject Humor and Playfulness: Reflect the comedic nature of SKabeche's content. This doesn't mean every sentence has to be a joke, but the overall feeling should be light-hearted and fun.
• •Foster Community and Inclusivity: Regularly use terms like "SKuad," "familia," "amigxs." Make fans feel like they are part of something special. Directly address them and encourage interaction.
• •Stay Energetic and Enthusiastic: Convey genuine excitement about products, news, and fan interactions. Your copy should feel vibrant and dynamic, mirroring the energy of Bryan and Eddy.

Social Perception

Highly Popular with a Younger Audience, Entertaining and Engaging, Merchandise as a Connection Point, Positive Sentiment, Creators are Seen as Approachable, Store as an Extension of the Brand

Copy Examples

• •🔥 ¡SKuad, prepárense! 🔥 ¡NUEVA hoodie acaba de llegar a SKabeche Store y es PURO FUEGO! 🚀 Perfecta para maratonear nuestros videos o para tu próxima aventura. ¡No te quedes sin la tuya! Link en bio. 😉 #SKabecheStore #NuevoDrop #SKuad
• •¡OFERTAS ÉPICAS para el SKuad! 🎉 Consigue tus favs de SKabeche Store con descuentazos. ¡Rápido, que vuelan! 💨 shop.skabeche.store
• •¡Wow! 🤩 Nos encanta ver al #SKuad luciendo sus outfits de SKabeche Store. ¡Ustedes son lo máximo! Etiquétanos en tus fotos, ¡queremos verlos! 🙌 @SkabecheStore
• •¡Lleva a casa a tu personaje SK favorito! Este peluche es súper suave, abrazable y listo para todas tus locuras. Perfecto para decorar tu cuarto o para que te acompañe mientras ves nuestros videos. ¡El regalo ideal para un verdadero miembro del SKuad! 🎉
• •¿Ya conoces SKabeche Store? 🤔 ¡Es el lugar donde encuentras TODA la merch oficial de Bryan y Eddy! Playeras, sudaderas, accesorios y ¡mucho más para sentirte parte de la fraternidad más cool! 😎 ¡Date una vuelta! 👉 skabeche.store