Brand Tone

Educational, Professional, and Reassuring

Brand Values

• •Safety and Competence
• •Expertise and Quality Education
• •Accessibility and Convenience
• •Customer Success

Best Practices

• •Always frame the courses as a path to becoming a safe, competent, and responsible boater. Use words like "certified," "expert," "professional," and "comprehensive" to reinforce authority and trust.
• •Emphasize that the learning process is designed to be clear, supportive, and effective. Mention the high-quality, experienced instructors who make complex topics easy to understand.
• •Integrate customer testimonials and high ratings into your copy whenever possible. Phrases like "Join hundreds of certified boaters" or "See why our students give us 5 stars" are powerful trust signals.
• •Balance the excitement and freedom of boating with the importance of safety and rules. This shows that the brand is both fun-loving and serious about its educational mission.
• •Write copy that is welcoming and reduces anxiety for beginners. Use phrases like "We'll guide you every step of the way," "No prior experience needed," and "You'll be surprised how much you learn" to build confidence in potential customers.

Social Perception

Highly Trusted and Effective

Copy Examples

• •Ready to captain your own boat or jet ski? Our expert-led courses, approved by the Swedish Transport Agency, give you the skills and certification you need for a safe and fun time on the water. Learn from seasoned maritime professionals in a supportive, hands-on environment. Enroll today and start your boating adventure!
• •Life is busy, but getting your boating certificate doesn't have to be complicated. With Sjölotsen's flexible online courses, you can learn everything you need about navigation and safety from home. Prefer in-person training? Join our popular weekend courses. Your journey to becoming a skilled boater starts here.
• •Don't just take our word for it. Our students consistently rate us 5 stars for our pedagogical instructors and comprehensive, easy-to-understand courses. We are committed to your success, offering a course guarantee to ensure you get your license. Join Sweden's most satisfied students!
• •Feel the freedom of the open water! Our all-inclusive jet ski license course covers everything from safety maneuvers to navigation rules in one action-packed day. With our fun, hands-on training and expert instructors, you'll be ready to ride safely and legally. Book your spot now and make this summer unforgettable.
• •Our instructors aren't just teachers; they are captains, sea rescuers, and lifelong boaters. At Sjölotsen, we believe in learning from the best. Gain practical insights and real-world knowledge that goes beyond the textbook, all in a friendly and engaging setting. Secure your future on the water with top-tier training.