Brand Tone

Heartfelt, Gentle, and Joyful

Brand Values

• •Connection
• •Emotional Expression & Vulnerability
• •Kindness & Empathy
• •Eco-consciousness
• •Thoughtfulness & Care
• •Spreading Joy

Best Practices

• •Create a Brand Voice Guide: Document the core tone words (e.g., heartfelt, gentle, joyful, empathetic, artistic), preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Embrace Storytelling: Share the 'why' behind the brand – the love of words, art, emotion, and connection. Use anecdotes (real or illustrative) that resonate with the values of vulnerability and kindness.
• •Prioritize 'You' Over 'We' (when appropriate): While sharing the brand story is important, ensure copy often focuses on the customer and the recipient – how the card will make *them* feel, how it helps *them* connect.
• •Visual Consistency: Ensure imagery, colors, and design elements across all platforms align with the described tone (soft, artistic, joyful). The visuals should complement the words.
• •Engage Authentically: When interacting with comments or messages, respond with the same heartfelt, kind, and sometimes playful tone defined for the brand. Let the personality shine through consistently.

Social Perception

Emerging brand with a positive intent, niche appeal, and limited widespread reviews, primarily shaped by its own curated messaging.

Copy Examples

• •Instagram Post (Image: A beautifully designed card with a soft, nature-inspired illustration): In a world that rushes, find a moment for softness. ✨ Our cards are little whispers of connection, designed with love to help you share what’s truly in your heart. Because sometimes, the quietest words speak the loudest. #ByTheMoonCards #HandwrittenHealing #EcoFriendlyGreetings
• •TikTok Video Caption (Video: Quick montage of different joyful and punny card designs, upbeat gentle music): Life’s too short for boring cards! 😉 Send a giggle, a hug, or a happy dance with our latest collection. Which one’s your fave? Let us know! 👇 #ByTheMoonCards #SpreadJoy #PunnyCards #GreetingCardTikTok #SmallBusinessLove
• •Website Product Description (for a sympathy card): When words are hard to find, let a gentle touch of art and a heartfelt message offer comfort. This card is designed with care, offering a quiet space for remembrance and support. Printed on eco-conscious paper, because even in difficult moments, kindness to the earth matters. #ThoughtfulCondolences #ByTheMoonSupport
• •Email Newsletter Snippet (Subject: A little something to brighten your day...): Hello [Customer Name], at By The Moon, we believe in the magic of a handwritten note. It’s a small gesture with the power to connect, uplift, and remind someone they’re cherished. Explore our new arrivals, designed to help you share your heart, beautifully and thoughtfully. P.S. Did you know all our cards are made with love and eco-conscious materials? 🌿
• •Facebook Ad Copy (Targeting users interested in mindfulness, eco-products, and gifting): Connect deeper. Express genuinely. 💌 By The Moon offers beautifully designed, eco-friendly greeting cards for every emotion and occasion. From joyful celebrations to moments needing a little extra kindness, find the perfect words to show you care. Shop now and send a little piece of your heart. #ByTheMoonStore #MeaningfulConnections #EcoStationery