Brand Tone

Elegant, sophisticated, and subtly aspirational, but with a touch of transparency.

Brand Values

• •Luxury
• •Elegance
• •Sophistication
• •Quality
• •Transparency
• •Continuous Improvement

Best Practices

• •Prioritize website improvements focusing on user experience and mobile optimization.
• •Develop a clear and consistent brand message to differentiate from traditional incense stores, emphasizing 'premium perfume'.
• •Invest in SEO optimization, particularly metadata, to improve online visibility and search engine ranking for relevant keywords.
• •Actively manage and respond to customer reviews and feedback across multiple platforms to address concerns and build trust.
• •Showcase the aspirational lifestyle associated with the fragrances through high-quality visuals on Pinterest and other platforms.

Social Perception

A premium brand associated with lifestyle elevation, currently facing challenges with brand clarity and requiring improvements in online presence and customer communication.

Copy Examples

• •"Inscent: Elevate your everyday. Discover fragrances crafted for the discerning individual."
• •"Experience the art of scent. Inscent - where luxury meets the essential."
• •"Inscent: Curated fragrances to complement your unique style and elevate your personal space."
• •"Inscent: We are committed to continuous improvement. We are working to ensure the best experience for our customers."
• •"Inscent: Not your ordinary fragrance. Discover the difference."