Brand Tone

aspirational, trendy, and confident

Brand Values

• •Curation & Exclusivity
• •Authenticity
• •Style & Creativity
• •Customer Responsiveness (implied)
• •Cultural Relevance

Best Practices

• •Develop a Tone of Voice Guide: Document key characteristics of the brand voice (e.g., confident, direct, aspirational, use of specific slang if appropriate or avoidance thereof) and share it across all teams involved in content creation.
• •Focus on "Exclusivity" and "Authenticity": Consistently weave these core values into messaging, whether it's about product sourcing, limited drops, or the unique nature of the curated collections.
• •Use Strong, Active Verbs and Confident Language: Avoid passive voice and tentative phrasing. Opt for words that convey authority and assurance in the brand's style and product selection (e.g., "Define," "Secure," "Own," "Discover").
• •Highlight the "Culture" and "Creativity" Angle: When appropriate, connect products and the brand to broader fashion culture and the creative expression of style, reinforcing their mission of "contextualizing fashion using culture."
• •Maintain Visual and Textual Cohesion: Ensure that the copywriting style aligns with the visual branding on the website and social media. If the imagery is edgy and modern, the text should reflect that, avoiding overly formal or playful language that might seem out of place. Consistency across all touchpoints builds a stronger brand identity.

Social Perception

Fashion Destination for Streetwear Enthusiasts, Generally Reliable with Some Concerns, Trendy and Desirable, Mid-Range to Higher-End

Copy Examples

• •Define your denim. The latest Ksubi drop just hit SIZE. Authentic. Unrivaled. Don't follow trends, set them. Shop now via link in bio. #SIZEusa #Ksubi #StreetwearKings #AuthenticOnly
• •ACCESS GRANTED: Your Exclusive Look at the New Godspeed Collection. Culture. Creativity. Exclusivity. The much-anticipated Godspeed release is now at SIZE. Limited pieces, maximum impact. Secure yours before it's history.
• •SIZE: Curated for the Individual. Worn by the Bold. Discover Authenticity.
• •This week's uniform. Effortless edge, purely SIZE. What are you rocking? 🔥 #ShopSizeUSA #StreetStyle #OutfitInspo #ExclusiveFashion #OwnYourStyle
• •More than a sneaker, it's a statement. Crafted for the discerning, available for the few. Experience [Brand Name] at SIZE – where exclusivity meets iconic design. Authenticity guaranteed. Ship speed: fast.