Brand Tone

practical, informative, and customer-focused

Brand Values

• •Affordability/Competitive Pricing
• •Quality & Reliability
• •Customer Support & Trust
• •Sustainability
• •Convenience

Best Practices

• •Focus on Value and Practicality: Clearly communicate the benefits of choosing Siyu.ie, such as cost savings on refurbished items, the convenience of their products, and the reliability of their service.
• •Be Informative and Transparent: Provide clear, straightforward information about products, especially regarding the condition and warranty of refurbished items. Use blog content to educate and build trust.
• •Highlight Irish Identity and Support: Emphasize that Siyu.ie is an Irish company with local customer service to build a connection with the target market.
• •Build Trust and Reassurance: Use language that inspires confidence, such as "secure shopping," "comprehensive warranty," "rigorously tested," and "hassle-free returns."
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, keep the language accessible and customer-centric. Position the brand as a helpful guide in the tech space.

Social Perception

trustworthy Irish retailer for affordable tech gadgets and refurbished electronics

Copy Examples

• •Get the latest tech without breaking the bank. Shop smart with Siyu.ie's range of quality refurbished iPhones and save! All devices are rigorously tested and backed by our Irish warranty.
• •Zip through your commute with our reliable electric scooters. Find the perfect model for your needs at Siyu.ie – your local Irish e-scooter experts. Plus, we’ve got all the spare parts and accessories you need!
• •Why pay full price? Our Grade A refurbished smartphones offer like-new performance for a fraction of the cost. Choose Siyu.ie for secure shopping and dedicated Irish customer support.
• •Keep your home spotless effortlessly. Discover our range of smart robot vacuum cleaners at Siyu.ie and enjoy more free time. Competitive prices and Irish-based service guaranteed.
• •Looking for a feature-packed smartwatch that’s compatible with your iPhone or Android? Siyu.ie offers premium quality Garett smartwatches at affordable prices, complete with an Irish warranty and support.