Brand Tone

Empowering & Confident, Stylish & Modern, Inclusive & Understanding, Functional & Quality-Oriented, Approachable & Friendly

Brand Values

• •Modesty
• •Empowerment
• •Inclusivity
• •Quality & Functionality
• •Style & Design
• •Identity

Best Practices

• •Frame messaging around choice, confidence, and feeling good.
• •Emphasize the contemporary designs and fashion-forward aspect of the modest swimwear. Use words like "chic," "stylish," "modern," "elegant."
• •Explain the benefit: "Dive in and dry off fast with our innovative quick-dry fabric, keeping you comfortable all day."
• •Speak to "all women" who seek these options, fostering a sense of belonging and understanding. Reflect diversity in imagery and scenarios.
• •Share the brand story and connect with the audience on a personal level, understanding their needs and aspirations for stylish, modest options. Use a warm, approachable, and clear language.

Social Perception

Positive & Needed, Stylish Solution, Good Quality, Community-Focused, Growing Presence

Copy Examples

• •Own the shore. Our [Product Name] burkini isn't just about coverage, it's about confidence. Style that speaks to you, comfort that moves with you. #SIYASwimwear #ModestFashion #BeachConfidence
• •Your style, your terms. Discover SIYA Swimwear's collection of chic and modern modest swimwear. Designed for comfort, crafted for confidence. Find your perfect fit and embrace the sun! Shop now. #ModestSwim #SummerStyle #EmpoweredChoice
• •Effortless elegance, secure fit. Our new [Product Name] swim hijab is designed with innovative fabric that stays put, dries fast, and feels amazing – so you can dive in without a second thought. Fashion, comfort, and identity, beautifully combined.
• •Dive into Confidence with SIYA's New Arrivals! At SIYA, we believe swimwear should celebrate your style and values. Explore our latest collection, where modern design meets thoughtful coverage. Feel beautiful, feel confident, feel you.
• •From sun lounger to seaside stroll ☀️ Our [Product Name] set offers stylish coverage without compromise. Quick-drying, comfy, and totally chic! 😉 #SIYASwim #BurkiniLife #Modest #FashionForAll