Brand Tone

Storytelling & Evocative, Respectful & Appreciative, Educational & Informative, Empowering & Passionate, Elegant & Sophisticated

Brand Values

• •Empowerment of Weavers
• •Revival of Slow Fashion & Traditional Craftsmanship
• •Authenticity & Quality
• •Cultural Heritage
• •Sustainability & Responsible Fashion

Best Practices

• •Embrace Storytelling: Always look for the narrative. Whether it's the origin of a weave, the inspiration behind a motif, or the life of the weaver, infuse your copy with stories.
• •Champion the Artisan: Keep the weavers at the forefront. Highlight their skill, dedication, and the impact of a purchase on their livelihood.
• •Use Evocative & Sensory Language: Describe the feel of the fabric, the richness of the colors, and the emotions a saree can evoke. Appeal to the senses.
• •Educate & Inform: Share knowledge about the different handloom traditions, techniques, and the significance of slow fashion. Position the brand as a knowledgeable authority.
• •Maintain an Elegant & Respectful Voice: Ensure all communication, from product descriptions to social media interactions, reflects the premium quality of the brand and its deep respect for Indian culture and craftsmanship.

Social Perception

Advocate for Artisans & Heritage, Promoter of Sustainable Fashion, Provider of Premium, Authentic Products, Storyteller. The general sentiment appears positive, with customers appreciating the unique, handcrafted sarees and the brand's mission. Mentions in articles are favorable, focusing on their commitment to weavers and slow fashion.

Copy Examples

• •Headline: Drape Yourself in a Legacy. Discover Handloom Stories. Body: More than just a saree, it's a Six Yard Story. Each thread woven with passion, each motif a whisper of tradition. Empower artisans and embrace timeless elegance.
• •Social Media Post (Image: Close-up of intricate weave): The soul of India, woven by hand. Our artisans pour generations of skill into every saree, creating not just a garment, but a piece of living heritage. Feel the difference, wear the story. #SixYardStory #HandloomLove #SlowFashionMovement #EmpowerWeavers
• •Product Description Snippet (for a Benarasi Saree): Let the ancient looms of Benaras tell their tale on your drape. This exquisite [Saree Name] isn't just silk and zari; it's centuries of artistry, whispered luxury, and a promise to keep tradition alive. Be the storyteller.
• •Email Subject: Unfold a Story of Craftsmanship & Elegance with Six Yard Story. Email Body Preview: Dear [Customer Name], At Six Yard Story, we believe every saree has a soul, a narrative spun by the hands of master weavers. Explore our new collection and become part of a movement that values heritage and empowers artisans.
• •Brand Tagline Idea: Six Yard Story: Weaving Tradition, Empowering Artisans.