Brand Tone

Expert, Confident, Intriguing, Bold, Commercial, and Direct.

Brand Values

• •Quality & Potency
• •Customer Experience
• •Innovation & Variety

Best Practices

• •Maintain an Expert Tone: Use precise, confident language. Explain the unique properties of different cannabinoids (like CBG9 vs. THCA) to educate customers and reinforce brand authority.
• •Balance Intrigue with Transparency: While using evocative names like "Magic Sauce" is effective, this should be balanced with clear information about the product's composition, strength, and recommended use to build trust.
• •Emphasize Quality and Purity: Consistently use keywords like "premium," "meticulously sourced," "lab-tested," and "pure" across all copy to reinforce the core brand value.
• •Segment the Audience in Your Copy: Acknowledge that you have different types of customers. Use phrases like "Perfect for newcomers" on lower-potency products and "For the experienced connoisseur" on high-potency items to guide users effectively.
• •Build Community Through Content: Since social media is challenging, use the website's blog and newsletter to create a sense of community. Write articles about the benefits of different cannabinoids, usage guides, and industry news to create a loyal following that returns to the site for information, not just products.

Social Perception

Ambiguous trust, niche and discreet, quality-focused (by users).

Copy Examples

• •Unlock a New Level of Purity. Discover Sixty8's Premium CBD Flower Selection — Where Quality Meets Potency.
• •Dare to experience the incomparable. Our exclusive Magic Sauce blend is crafted for the discerning user seeking unparalleled intensity and a truly unique journey. This isn't for beginners.
• •🔥 Inside: Our Latest Premium Resin Drops & A Special Offer.
• •Purity in Every Drop. Our full-spectrum CBD oils are meticulously extracted to preserve the plant's powerful properties, delivering a consistent and effective experience you can trust.
• •Over 40,000 customers trust Sixty8 for a reason. We are dedicated to sourcing only premium, potent cannabinoid products, ensuring every experience is exceptional. Explore our curated selection and find your perfect match.