Brand Tone

Heritage-focused & Storytelling, Premium & Craftsmanship, Approachable & Welcoming, Proud & Passionate

Brand Values

• •Heritage & Legacy
• •Quality & Craftsmanship
• •Authenticity & Transparency
• •Community & Local Pride
• •Experience & Passion

Best Practices

• •Always Weave in the Heritage Story: Consistently reference the Stoke-on-Trent heritage, the "Six Towns," pottery, and the family legacy in a natural way. This is a core differentiator.
• •Emphasize Craftsmanship and Quality: Use descriptive language that highlights the small-batch nature, the quality of botanicals (even if secret), the unique ceramic bottle, and the care taken in production. Words like "artisan," "hand-crafted," "premium," and "refined" fit well.
• •Maintain a Warm and Inviting Voice: While premium, avoid being aloof. Invite customers to learn more, visit the distillery, and share their experiences. Use language that feels welcoming and passionate.
• •Highlight the Sensory Experience: Describe the taste, aroma, and smoothness of the gin. Mention key flavour notes that customers often pick up on, like juniper, citrus, cardamom, and ginger.
• •Showcase Local Pride and Authenticity: Regularly mention the local connections, such as Wade Ceramics and the World of Wedgwood. Be genuine in sharing the brand's story and the passion behind it. This builds trust and resonates with consumers looking for authentic brands.

Social Perception

Highly Regarded for its Unique Bottle, Seen as a Premium Craft Gin, Appreciated for its Local Connection, Enjoyable and Smooth Taste, Positive Experiences

Copy Examples

• •SIXTOWNS Gin: A Story Fired in Tradition, Distilled with Passion. Inspired by the iconic bottle kilns of Stoke-on-Trent and crafted from a secret family recipe, SIXTOWNS Gin is more than a spirit; it's a tribute to heritage. Each sip reveals layers of hand-picked botanicals, as smooth and refined as the ceramics that shape our city. Discover the taste of true craftsmanship.
• •Unearth the Spirit of The Six Towns. Journey with us to Bros Distillery, nestled in the historic World of Wedgwood. Experience the art of distillation firsthand, from our family's cherished recipes to the exquisite gin in your glass. Book your tour and taste the legacy.
• •More Than a Bottle, It's a Piece of History. Our iconic ceramic kiln bottle, made by local artisans at Wade Ceramics, holds a gin as unique as its vessel. SIXTOWNS Gin: a premium, small-batch spirit that makes the perfect gift or a treasured addition to your collection.
• •From Our Family to Yours: The Warmth of SIXTOWNS. For generations, our family has passionately distilled fine spirits. Today, we share SIXTOWNS Gin – a smooth, juniper-forward gin with notes of citrus and warming spice. Perfect for sharing moments and creating memories.
• •Taste the Craft. Feel the Heritage. Love the Gin. SIXTOWNS London Dry Gin. Award-winning flavour, rooted in the heart of the Potteries. Experience the dedication in every drop. Try our classic London Dry or the vibrant SIXTOWNS Pink Gin.