Brand Tone

friendly, supportive, empowering, celebratory, fashion-forward and trendy

Brand Values

• •Customer-centricity/Community
• •Empowerment
• •Quality and Style
• •Inclusivity & Support
• •Joy and Celebration
• •Transparency

Best Practices

• •Embrace "Sisterly" Language: Use warm, supportive, and inclusive language that makes customers feel like part of a close-knit community (e.g., "sister," "darling," "we're in this together").
• •Celebrate Every Moment: Acknowledge and celebrate all aspects of the wedding journey, from engagement to honeymoon, not just the wedding day itself.
• •Stay Fashion-Forward: Highlight the trendy and stylish nature of the products, using contemporary language and referencing current bridal trends.
• •Be Genuinely Enthusiastic: Convey authentic excitement and joy for the customer's special occasion in all communications.
• •Engage and Listen: Actively solicit and incorporate customer feedback, showing that their opinions and stories are valued, reinforcing the community feel.

Social Perception

Customers and the public generally perceive Six Stories positively. They are seen as a go-to brand for brides and bridesmaids, offering stylish and quality products. The strong community engagement and positive reviews contribute to this favorable perception.

Copy Examples

• •Say 'I do' to your dream bridesmaid squad! ✨ Our latest collection is here to make every moment unforgettable. #SixStoriesSisterhood
• •More than just a dress, it's a feeling. Embrace the journey, darling. We're with you every step of the way. 💍 #SixStoriesBride
• •That 'just said yes' glow looks good on you! 😉 Find the perfect pieces to celebrate every pre-wedding milestone. #EngagedLife #SixStories
• •Your bridal story is unique, and so is our style. Fashion-forward pieces for your unforgettable day. 💖 #WeddingWardrobe #SixStoriesStyle
• •From hen do fun to honeymoon bliss, we've got the outfits that tell your love story. Let the adventures begin! ✈️ #BridalJourney #SixStories