Brand Tone

Friendly and Welcoming, Community-Oriented, Enthusiastic and Playful, Helpful and Genuine, Relatable and Inclusive

Brand Values

• •Family and Sisterhood
• •Local Support and Community
• •Customer Experience
• •Stylish and Affordable Comfort
• •Inclusivity and Empowerment
• •Authenticity and Honesty

Best Practices

• •Embrace "Sisterly" Language: Use warm, approachable, and supportive language. Think about how you'd talk to a friend or sister – genuine, helpful, and sometimes playful. Incorporate signature phrases like "Cheers!" where appropriate.
• •Highlight Local & Community: Regularly weave in mentions of NuLu, Louisville, and the importance of shopping local. This reinforces a core brand value and connects with the local customer base.
• •Focus on Feel-Good Fashion: Emphasize comfort, wearability, and how the clothes make the customer *feel*, not just how they look. Connect style with feeling good and confident.
• •Be Inclusive and Welcoming: Ensure copy speaks to a diverse audience. Highlight size inclusivity (XS-3X) when relevant and reflect the brand's commitment to sourcing from diverse vendors in storytelling.
• •Maintain Authenticity: Let the passion for the boutique and the family story shine through. Use genuine enthusiasm in product descriptions and social media interactions. Avoid overly formal or corporate language.

Social Perception

Beloved Local Gem, Go-To for Unique Finds, Friendly and Welcoming Environment, Community-Minded, Stylish yet Accessible

Copy Examples

• •Social Media Post (New Arrival): "Hello, sunshine! ☀️ Our newest arrivals are here to brighten your week. Cozy knits, flowy dresses, and accessories that just *get* you. Swing by our NuLu spot or tap the link in bio to find your new favorite. We can't wait to see you! #SixSistersNulu #ShopLocalLouisville #NuLuFinds #ComfortAndStyle"
• •Website Banner (Seasonal): "Fall in Love with NuLu Charm! 🍂 Discover cozy layers, unique gifts, and that Six Sisters welcome you know and love. Your perfect autumn style starts here. Shop now and feel right at home."
• •Email Subject Line (Sale): "A Little Treat from Your Sisters! ✨ Up to 30% Off Select Styles!" Email Body Snippet: "Hey Louisville! We're making room for more amazing finds, which means a sweet deal for you! Pop into Six Sisters in NuLu or browse online for some fabulous pieces at prices that'll make you smile. Because you deserve it! Cheers!"
• •Product Description (Dress): "Meet your new go-to! This [Pattern/Color] dress isn't just gorgeous, it's 'wear-it-all-day' comfy. Perfect for brunch with the girls, a NuLu stroll, or whenever you want to feel effortlessly fabulous. We believe style should feel as good as it looks! (Sizes XS-3X available because every sister deserves to shine!)"
• •Instagram Story (Community Event): "So much fun seeing all your amazing faces (and pups!) at [Event Name] in NuLu this weekend! 🥰 We love being part of this incredible Louisville community. Thanks for stopping by and supporting local! #NuLuLove #SixSistersCommunity #LouisvilleEvents"