Brand Tone

Friendly and Welcoming, Approachable and Inclusive, Community-Oriented and Local, Helpful and Passionate, Playful and Fun, Southern Charm

Brand Values

• •Family and Sisterhood
• •Customer Satisfaction and Experience
• •Inclusivity and Diversity
• •Community Support and Localism
• •Affordability and Style
• •Empowering Women
• •Authenticity and Honesty

Best Practices

• •Embrace Southern Hospitality Online: Use warm, inviting language. Phrases like Hey y'all, Come on in, and expressions of genuine enthusiasm help create a friendly digital atmosphere that mirrors the in-store experience.
• •Highlight Community and Local Connection: Regularly mention Louisville, the NULU neighborhood, and local events. This reinforces the brand's identity as a proud local business and resonates with community-minded shoppers.
• •Speak Inclusively: When describing products or addressing customers, use language that welcomes everyone. Reinforce the availability of a wide range of sizes (XS-3X) and the commitment to serving all women.
• •Keep it Real and Relatable: Share stories about the sisters (if appropriate and authentic), the team, or the inspiration behind product selections. Avoid overly formal or corporate jargon. Authenticity builds trust.
• •Focus on Feel Good Fashion: Emphasize not just how the clothes look, but how they make the wearer feel – comfortable, confident, stylish, and good. This aligns with their value that clothes should feel good.

Social Perception

Positive and Well-Regarded, Go-To Spot for Unique Finds and Gifts, Friendly and Welcoming Atmosphere, Community Anchor, Stylish and Affordable, Authentically Louisville

Copy Examples

• •New Arrival Post (Instagram/Facebook): Hey y'all! 👋 Your new favorite outfit just landed at Six Sisters NULU! ✨ This [describe item, e.g., breezy floral maxi dress] is perfect for soaking up that Louisville sunshine or your next weekend adventure. Come find your perfect fit and feel fabulous – we can't wait to see you! #SixSistersNULU #LouisvilleStyle #ShopLocalKY #NewCollection #FeelGoodFashion
• •Website Homepage Banner: Welcome to Six Sisters Boutique! Your NULU spot for fashion that feels as good as it looks. From everyday chic to special occasion sparkle, we've got you covered (Sizes XS-3X). Come on in and let's find something you'll love! ❤️
• •Email Newsletter Subject Line: Just For You! ✨ Fresh Styles & Friendly Faces at Six Sisters NULU Body Snippet: Hey [Customer Name], We're more than just a boutique; we're a family of sisters bringing you styles we love, right here in the heart of NULU. Discover our latest arrivals – handpicked for comfort, style, and a little bit of Louisville charm. Plus, get personalized styling advice from our amazing team who genuinely love to help you shine!
• •Local Event Promotion (Social Media): NULU is buzzing, and so are we! 🎉 Join us this Saturday for [Event Name]! Swing by Six Sisters Boutique for a special [mention any in-store promotion/treat, e.g., 15% off all accessories] and say hi! We love celebrating our amazing community with you. See y'all there! #NULUevents #LouisvilleLocal #SixSistersStyle #CommunityLove
• •Product Description (Website - for a versatile top): Meet your closet's new best friend! This comfy-chic [describe top, e.g., 'Sunshine Yellow Knit Top'] is all about effortless style. Dress it up for a dinner out in NULU or keep it casual for a weekend stroll. Made for real life and real women, because beauty shouldn't be pain, and your clothes should always feel good! Shop now and feel the Six Sisters difference. #VersatileStyle #ComfortIsKey #SixSistersNULU