Brand Tone

Mystical, Empowering, Sophisticated, and Enigmatic. It conveys ancient wisdom, modern rebellion, inner strength, and transformation, connecting to powerful archetypes.

Brand Values

• •Empowerment
• •Transformation
• •Individuality
• •Heritage & Mysticism
• •Resilience

Best Practices

• •Develop a Brand Lexicon: Create a list of core words and phrases that define the brand's voice and conversely, list words to avoid.
• •Embrace Storytelling: Use every piece of content to tell a small part of a larger story, connecting products to myths and brand values.
• •Focus on "The Why": Emphasize the feeling and benefit a product provides, selling an experience and identity rather than just features.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is matched by the brand's visuals, using appropriate imagery.
• •Be Consistent Across All Channels: Maintain a unified brand voice across the website, social media, emails, and any other customer touchpoints.

Social Perception

The figure of The Morrigan is widely perceived as a powerful, sometimes intimidating, yet ultimately empowering figure for those on a path of self-discovery within Pagan, witch, and mythological communities. The brand aims to authentically embody these traits, currently navigating confusion due to its name's strong mythological ties contrasting with unrelated search results.

Copy Examples

• •Sovereignty is not given. It is forged. Welcome to Six Morrigan.
• •We are the daughters of the shapeshifters, the keepers of the forgotten lore. Six Morrigan is not just a brand; it is an invocation. We craft pieces that serve as armor for the modern mystic, tools for the sovereign spirit, and a reminder of the untamed power that resides within you.
• •The raven sees all—the past, the present, the path yet untrodden. Our 'Harbinger' necklace is cast in sterling silver, a talisman for those who walk between worlds. Let it rest against your heart as a symbol of your connection to prophecy, a key to unlocking your own inner knowing. Wear it and answer the call of your fate.
• •In the quiet of the woods, you can hear your own strength. Our latest collection, 'Whispers of the Wild,' is forged for the moments you reclaim yourself. Tap to unveil your new armor.
• •A call to the shield-maidens and shadow-walkers...