Brand Tone

Inclusive & Empowering, Confident & Sophisticated, Helpful & Informative, Approachable & Engaging

Brand Values

• •Inclusivity
• •Quality
• •Empowerment & Confidence
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Prioritize Inclusive Language: Always ensure copy speaks to and resonates with a diverse audience. Highlight the extensive shade range and celebrate all forms of beauty. Avoid exclusionary terms or narrow beauty standards.
• •Lead with Empowerment: Frame product benefits around how they make the customer feel – confident, beautiful, expressive, ready to "conquer the world."
• •Maintain a Sophisticated yet Approachable Voice: While "luxury" is a keyword, the tone should remain welcoming. Use clear, elegant language that is easy to understand. Avoid overly technical jargon unless explained.
• •Be Benefit-Driven and Solution-Oriented: Focus on how the products solve a customer's problem (e.g., finding the perfect foundation match, achieving a long-lasting matte finish, enhancing natural features).
• •Ensure Consistency Across All Channels: The empowering, inclusive, and sophisticated tone should be evident everywhere, from website copy and product descriptions to social media captions, email marketing, and customer service interactions.

Social Perception

Largely positive, with customers appreciating the shade range and product quality. The focus on inclusivity is likely well-received, aligning with current consumer demands for diversity in the beauty industry. As a newer brand (founded in 2021), building widespread brand recognition is likely an ongoing process.

Copy Examples

• •Headline (Foundation): Your Perfect Shade. Your True Confidence. Discover Six Beauty. Body: Tired of 'close enough'? Our Luminous Matte Foundation was made for you. Explore our extensive range, crafted with premium ingredients, and find the match that lets your unique beauty shine. Because at Six Beauty, inclusivity isn't a trend, it's our foundation.
• •Social Media Post (Eyeshadow Palette): Unleash your artistry. ✨ From bold statements to subtle shimmers, our [Palette Name] palette empowers you to express every facet of your beauty. Richly pigmented, effortlessly blendable. What look will you create? #SixBeauty #LuxuryForAll #MakeupYourMoment
• •Email Subject (General): Six Beauty: Elevate Your Everyday, Embrace Your You. Body Snippet: At Six Beauty, we believe luxury should feel personal and empowering. Discover cosmetics designed to celebrate your individuality, with shades that match every beautiful skin tone and formulas that feel as good as they look.
• •Product Description (Lip Gloss): More than just shine. It’s a statement. Our Luxe Lip Gloss delivers captivating color and a feel-good formula, so you can step out with confidence and let your lips do the talking. Find your signature Six Beauty shimmer.
• •Brand Story Snippet (Website): Founded in 2021, Six Beauty was born from a simple belief: everyone deserves to feel seen, celebrated, and confident in their own skin. We're more than just makeup; we're a commitment to quality, inclusivity, and the power of embracing your unique beauty.