Brand Tone

Enthusiastic & Passionate, Playful & Creative, Approachable & Friendly, Quality-Conscious & Authentic, Slightly Quirky & Innovative

Brand Values

• •Quality & Craftsmanship
• •Flavor Innovation & Creativity
• •Naturalness & Transparency
• •Fun & Enjoyment
• •Community & Connection
• •Sustainability (emerging)

Best Practices

• •Create a "Voice Chart": Develop a simple chart that outlines your brand voice with "We are..." (e.g., Playful, Passionate, Authentic) and "We are not..." (e.g., Corporate, Bland, Overly Technical). Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Six Barrel Soda Co. appeals to people who appreciate quality, creativity, and perhaps a bit of fun. The language should resonate with this demographic – clear, engaging, and avoiding overly complex jargon.
• •Prioritize Verbs and Vivid Language: Use active, exciting verbs and descriptive adjectives that evoke taste, sensation, and enjoyment (e.g., "bursting with flavour," "zesty kick," "refreshingly different").
• •Inject Personality Consistently: Whether it's a product description, a social media update, or customer service interaction, ensure the playful, passionate, and authentic personality of Six Barrel Soda Co. shines through. Use humor where appropriate but always remain genuine.
• •Review and Refine: Regularly review your copy across all platforms to ensure it aligns with the defined tone and values. Get feedback and be willing to tweak your approach to maintain consistency and effectiveness.

Social Perception

Premium & High-Quality, Fun & Treat-Worthy, Innovative & Unique, Trustworthy, Support Local (especially in NZ)

Copy Examples

• •Headline (Website/Social Media): "Real fruit. Real flavour. Real fun. Say hello to your new favourite sip."
• •Product Description Snippet (for a new, adventurous flavor): "Tired of the same old fizz? We get it. That's why we dreamed up [New Flavor Name] – a wild ride for your taste buds, brewed with love and only the good stuff. Get ready to Pucker Up/Dive In/Etc.!"
• •Instagram Caption (with a vibrant drink image): "Sunshine in a glass? We think so! ✨ Our [Flavor Name] syrup is bursting with [key ingredient 1] and a hint of [key ingredient 2] to brighten your day. How are you mixing yours? #SixBarrelSoda #RealFlavour #CraftSoda #YourDailyFizz"
• •Email Subject Line (for a promotion): "Psst... Your taste buds called, they want a Six Barrel Soda fix! 😉"
• •About Us Snippet (Website): "We’re a bunch of flavour fanatics handcrafting soda syrups the old-fashioned way (but with a modern twist!) in sunny Wellington, NZ. For us, it's all about real ingredients, bold tastes, and bringing a little more sparkle to your sips."