Brand Tone

Playful and Cheeky, Confident and Direct, Relatable and Unpretentious, Modern and Trendy, Enthusiastic and Engaging

Brand Values

• •Effectiveness & Results
• •Simplicity & Joy
• •Conscious Living
• •Self-Care & Indulgence (without obsession)
• •Authenticity & Embracing Imperfection
• •Community & Connection

Best Practices

• •Use playful and cheeky language, incorporating humor and wit.
• •Clearly and confidently state product benefits, being bold but not misleading in claims.
• •Maintain a relatable and unpretentious tone, acknowledging everyday struggles and offering simple solutions.
• •Keep the language modern and trendy, reflecting the brand's 'cool' and 'fresh' identity.
• •Ensure visual and verbal cohesion across all platforms, aligning language with branding elements.

Social Perception

Innovative and modern brand that delivers effective products and provides a positive customer experience. The brand stands out in the men's skincare market due to its playful tone, focus on effective products, and relatable marketing. It cultivates trustworthiness through positive reviews and a money-back guarantee.

Copy Examples

• •Skincare for your Netflix & Chill Moments.
• •The serum that tells wrinkles to piss off.
• •Handsomefyer: Your all-in-one solution for looking effortlessly cool.
• •Say bye to panda eyes and hello to a fresh start with Banzeye!
• •Dirty-minded yet conscious-clean dudes.