Brand Tone

Artisanal and Graceful, friendly, approachable, professional, quality-focused, evocative, inspiring confidence and celebrating femininity, balanced between casual and formal.

Brand Values

• •Craftsmanship and Artistry
• •Authenticity and Purity
• •Timelessness
• •Customer-Centricity
• •Empowerment

Best Practices

• •Always Weave in the Artisan Story: Consistently mention "handcrafted," "artisans," and "made to order" to reinforce the brand's core value of craftsmanship. This differentiates Sivaka from mass-produced brands.
• •Focus on Fabric and Feel: Use descriptive and sensory words when talking about the materials (e.g., "soft, lightweight and breathable cotton," "pure homegrown fabrics"). This appeals to customers seeking quality and comfort.
• •Emphasize Timelessness over Trends: Use language like "timeless," "everlasting," and "forever wardrobe" to position the clothing as long-term investments rather than temporary fads.
• •Use Evocative, Empowering Language: Employ words that inspire confidence and grace. Phrases like "Own the space you walk in" or "embrace your individuality" connect the product to a positive emotional outcome for the customer.
• •Maintain a Warm and Approachable Tone: While the brand is professional, the tone should never be cold or corporate. Address the customer directly ("just for you") and share the brand's passion ("we hope you like it as much as we do") to build a personal connection.

Social Perception

Highly positive, reliable, high product quality and design, beautiful and well-made, legitimate and respected in its niche.

Copy Examples

• •Elegance in every thread. Our new 'Amara' dress, handcrafted from the softest pure cotton, is designed to move with you. A timeless piece for your forever wardrobe. #SivakaIndia #HandcraftedWithLove #TimelessStyle
• •Tired of fast fashion? Embrace clothing with a soul. At Sivaka, every garment is made to order by skilled artisans using pure Indian fabrics. Discover pieces you'll love for years to come. Shop our collection now and get 10% off your first purchase with code FIRSTBUY. #SlowFashion #MadeInIndia #Artisanal
• •Feel the poetry in motion with our Juliet dress. Crafted in breathable 100% cotton with delicate hand-block prints, this piece is a love letter to effortless femininity. With its flattering fit-and-flare silhouette and tiered frills, it’s made for creating beautiful moments. Handcrafted in India, just for you.
• •Here Comes The Sun | Our New Summer Edit. Thoughtfully designed, handcrafted pieces made for sun-drenched days and warm evenings. Discover the collection.
• •A little happiness, stitched just for you.