Brand Tone

Friendly and Approachable, Comfort-focused and Cozy, Adventurous and Outdoorsy, Practical and Functional, Conscious and Responsible, Playful and Stylish

Brand Values

• •Comfort and Well-being
• •Sustainability and Responsibility
• •Functionality and Practicality
• •Inclusivity
• •Connection
• •Quality and Durability
• •Innovation and Design

Best Practices

• •Emphasize "Cozy Adventure": Always balance the comforting, warm aspects with the encouragement to be outdoors and active. Use evocative language that speaks to both relaxation and exploration.
• •Highlight Sustainability Naturally: Weave in the eco-friendly aspects (recycled materials, OEKO-TEX®) as an inherent benefit and a point of pride, rather than a forced add-on. It’s part of the product's quality and value.
• •Keep it Human and Relatable: Share real customer stories and user-generated content. Use a conversational, friendly voice that feels like talking to an outdoor-loving friend.
• •Focus on the "Why": Connect the product features (windproof, water-repellent) to the benefit for the user – more time outdoors, more comfort, more connection, more "hygge."
• •Be Visually Consistent: Ensure imagery always reflects the brand's values: people genuinely enjoying diverse outdoor settings, looking comfortable and happy. Showcase the practicality and the stylish designs, including the vibrant artist collaborations.

Social Perception

Innovative Problem Solver, High-Quality and Effective, Sustainable Choice, Comfortable and Cozy, Versatile, Stylish (in a practical way), Good Value

Copy Examples

• •Headline: Brave the Chill. Embrace the Cozy. Body: Don't let a little nip in the air cut your outdoor adventures short. Our Sittingsuit wraps you in windproof, water-repellent warmth, so you can stay out longer, laugh louder, and soak up every moment. Made with recycled materials, because comfort shouldn't cost the Earth.
• •Headline: Your Outdoor Comfort Zone. Redefined. Body: From starlit campsites to breezy beach days, your Sittingsuit is your personal haven of warmth. Effortlessly slip it on over your clothes and enjoy the freedom to move, relax, and connect with the world around you. Sustainable, practical, and oh-so-cozy.
• •Headline: More Than a Suit. It's a Sittingsuit. Body: Forget bulky blankets and inefficient heaters. The Sittingsuit is your all-in-one solution for ultimate outdoor comfort. Crafted for Danish "hygge" and built with sustainable materials, it’s the smart way to extend your outdoor seasons.
• •Headline: Adventure-Proof Warmth. Planet-Friendly Design. Body: Explore more, shiver less. Our Sittingsuits are designed for every outdoor enthusiast who believes in comfort without compromise. Padded with recycled goodness and built to last, it’s the gear that feels good, and does good.
• •Headline: The Art of Staying Warm. Body: Discover our latest Sittingsuit collection, featuring vibrant designs from guest artists alongside our classic cozy styles. Express your outdoor spirit while wrapped in sustainable warmth. Practical luxury for every open-air occasion.