Brand Tone

friendly, empowering, and relatable

Brand Values

• •Quality and Natural Look
• •Ethical Sourcing
• •Customer Empowerment and Confidence
• •Ease and Convenience
• •Customer-Centricity
• •Sustainability and Affordability
• •Innovation

Best Practices

• •Speak Your Customer's Language: Use relatable terms and address their pain points directly (e.g., "fine hair," "thinning hair," "lack of volume," "damage from other extensions"). Show empathy and understanding.
• •Focus on Empowerment and Transformation: Highlight how the product helps customers feel more confident, beautiful, and ready to take on the world. Use uplifting and positive language.
• •Emphasize Ease and Simplicity: Consistently reinforce how quick and easy the halo extensions are to apply and remove, making them suitable for busy lifestyles.
• •Maintain a Friendly and Approachable Voice: Avoid overly technical jargon. Write as if you're talking to a friend, offering helpful advice and encouragement. Incorporate emojis where appropriate for social media to enhance this.
• •Show, Don't Just Tell (with a Positive Spin): Use customer testimonials, before-and-afters, and user-generated content in your marketing. Frame these stories to reinforce the brand's values of quality, natural results, and boosted confidence.

Social Perception

Positive customer experiences, problem solver, game changer, high quality & good value, responsive customer service, influencer approval.

Copy Examples

• •Headline: Tired of fine hair holding you back? Body: Unleash your inner confidence in seconds! Our ethically sourced Remy Halo Hair Extensions blend seamlessly for a naturally thicker, longer look without the damage. Get ready to love your hair again! ✨
• •Headline: Instant Volume, Zero Fuss. Body: Life’s too busy for complicated hair routines. Our Halo extensions give you that ‘just left the salon’ look in under a minute. Easy to wear, gorgeous to flaunt, and kind to your natural hair. What are you waiting for?
• •Headline: Your Dream Hair is Just a Halo Away. Body: Stop dreaming, start wearing! Whether it's for a special occasion or everyday glam, Sitting Pretty Halo extensions offer that perfect boost of volume and length. Designed by women with fine hair, for women with fine hair – because we get it.
• •Headline: Feel Like a Queen, Every Single Day. Body: It’s more than just hair, it’s a feeling. Experience the joy of effortlessly beautiful hair that turns heads and boosts your spirit. Our customers say it's a game-changer for their confidence – discover why!
• •Headline: No Damage, All Drama (The Good Kind!). Body: Say goodbye to damaging clips and glues! Our Halo extensions sit gently on your head, giving you stunning length and volume without compromising your hair health. Effortless, beautiful, and totally you.