Tono de Marca

sincere, compassionate, and traditional

Valores de Marca

• •Social Inclusion
• •Artisanal Craftsmanship
• •Sustainability and Local Production
• •Authenticity and Historical Inspiration
• •Community and Social Cohesion

Mejores Prácticas

• •Lead with the 'Why': Always connect the products back to the social mission. The story behind the brand is its strongest asset and should be woven into all communication.
• •Use Sincere and Transparent Language: Avoid corporate jargon. Speak from the heart, using clear and honest language that reflects the brand's compassionate nature.
• •Highlight the Artisans: Whenever possible, share stories or images of the artisans at work (while respecting their privacy). This humanizes the brand and reinforces the value of their craftsmanship.
• •Emphasize Quality and Durability: The social mission is compelling, but the product's quality must also shine. Use descriptive words that convey the craftsmanship, natural materials, and lasting value of the items.
• •Maintain a Consistent Visual Identity: The traditional and natural feel of the brand should be reflected in the photography and design on the website and social media. Use warm, natural lighting and focus on the texture and detail of the wood.

Percepción Social

The public and customer perception of Sitaphy is overwhelmingly positive. Reviews praise the uniqueness and high quality of the handcrafted items. Customers appreciate the brand's social mission, and this is often highlighted in online articles and mentions which frame Sitaphy as a philanthropic and socially responsible organization. The brand is recognized for its positive impact on the community and its dedication to both quality products and social good.

Ejemplos de Copy

• •More than just a toy, it's a story of opportunity. Each wooden sword and magical wand from our workshop is crafted by the hands of dedicated artisans on their journey to professional integration. By choosing Sitaphy, you support a dream and champion a more inclusive world. #Sitaphy #MadeInFrance #SocialInclusion
• •Unleash the adventurer within! Our handcrafted wooden bow and arrow set is inspired by medieval legends and built to last. Made from locally sourced, sustainable wood, it's the perfect toy for imaginative play. Every purchase supports our mission of professional inclusion.
• •At Sitaphy, we believe in the power of craftsmanship to change lives. Since 2002, our workshop has been a place of synergy and adaptation, providing professional opportunities for people with disabilities. We create beautiful, historically inspired wooden toys and objects, each with a story of resilience and dedication. Join us in building a more inclusive future, one handcrafted piece at a time.
• •Offer your visitors a piece of history they can hold. Sitaphy creates unique, customizable wooden toys and souvenirs inspired by our shared heritage. Partner with us and enrich your collection with artisanal products that also tell a story of social commitment. Contact us for our professional catalog.
• •Hello [Customer Name], did you know that the magic of Sitaphy extends far beyond our enchanting wooden toys? It lies in the heart of our mission: to provide meaningful work for talented artisans with disabilities. Thank you for being a part of our story and for helping us make a difference. Discover our new collection and continue to support our cause.