Brand Tone

Professional & Knowledgeable, Quality-Oriented & Design-Conscious, Approachable & Friendly, Modern & Inspiring, Trustworthy & Reliable

Brand Values

• •Quality
• •Customer Satisfaction
• •Durability & Sustainability
• •Finnish Heritage & Family Business
• •Expertise & Professionalism
• •Accessibility

Best Practices

• •Always Lead with Quality and Durability: Whether it's a product description or a social media post, subtly weave in the longevity and craftsmanship of the items. Use phrases like "built to last," "timeless design," "investment piece."
• •Embrace the Family Business Heritage: Casually mention the "family behind the name" or "over 35 years of experience" to build trust and a personal connection, especially in "About Us" sections and community-focused content.
• •Balance Professionalism with Approachability: While product information should be accurate and detailed, social media captions and customer interactions can be warmer and more conversational. Use "Sinä" (the informal 'you' in Finnish) where appropriate, especially on platforms like TikTok and Instagram.
• •Showcase Expertise Through Storytelling: Instead of just listing product features, tell the story behind the design, the designer, or how a piece can transform a space. Highlight collaborations with renowned brands. This was noted as a strategy they employ.
• •Maintain Visual and Verbal Consistency: Ensure that the aspirational and high-quality imagery on Instagram is matched by copy that speaks to design, quality, and inspiration. Similarly, the more playful tone on TikTok should still align with the core values of quality and good design, just presented in a more accessible format.

Social Perception

Respected Retailer, Established & Trustworthy, Source for Quality Finnish Design, Engaging (on newer platforms)

Copy Examples

• •Headline: Invest in Timeless Style. Discover [Brand Name] at Laatukaluste. Body: For over 35 years, our family has been curating Finland's finest furniture. Bring enduring quality and iconic design into your home. Explore the collection online or visit our Kokkola store. #Laatukaluste #FinnishDesign #QualityFurniture #HomeInterior
• •Headline: Your Home, Elevated. That's the Laatukaluste Promise. Body: From statement sofas to the perfect finishing touches, find pieces you'll love for years to come. We partner with over 100 trusted brands to bring you the best in design and durability. What will you discover today? [Link to website] #Sisustus #Koti #ModernHome #LaatukalusteFamily
• •Headline: Quality That Speaks Volumes. Service You Can Trust. Body: At Laatukaluste, we're more than just a furniture store; we're your partners in creating a home you love. As a Finnish family business since 1988, quality and customer satisfaction are at the heart of everything we do. Experience the difference. #Perheyritys #Asiakaspalvelu #KestäväValinta #Laatukaluste
• •Headline (TikTok/Instagram Reel Idea): Unboxing a piece of Finnish happiness! ✨ Visual: Quick, engaging unboxing of a popular design item (e.g., an Artek stool). Caption: That new furniture feeling! 😍 We stock iconic designs and future classics. What's on your wishlist? #Artek #FinnishDesign #Unboxing #HomeDecor #LaatukalusteFun #Sisustusinspiraatio
• •Headline: Design Dreams Delivered. Nationwide. Body: Fall in love with exceptional furniture from the comfort of your home. Laatukaluste brings quality craftsmanship and inspiring designs from the best brands right to your doorstep, all across Finland. Shop our curated collection now. #Verkkokauppa #HuonekalutNetistä #InteriorDesignFinland #LaatukalusteOnline