Brand Tone

Inspiring & Motivational, Friendly & Approachable, Positive & Vibrant, Trustworthy & Authentic, Health-Conscious & Educational

Brand Values

• •Health & Wellbeing
• •Natural & High-Quality Ingredients
• •Determination & Resilience (Sisu)
• •Sustainability
• •Family & Irish Heritage
• •Taste & Enjoyment
• •Accessibility

Best Practices

• •Weave the concept of inner strength, determination, and resilience into your messaging. Use words that inspire and motivate.
• •Always emphasize the natural, wholesome, and plant-derived nature of the ingredients. Use descriptive words like "vibrant," "fresh," "pure," and "nourishing."
• •Use upbeat language. Focus on the positive feelings and benefits associated with the products – vitality, energy, happiness, and well-being.
• •Write as if you’re talking to a friend. Avoid overly technical jargon and keep the language clear, simple, and engaging. Share stories and connect on a human level.
• •Subtly remind your audience of your Irish roots and commitment to quality (e.g., "Crafted in Limerick," "Award-winning taste"). This builds trust and a sense of local pride.

Social Perception

Healthy Choice, Premium Quality & Taste, Trustworthy & Local, Innovative & Modern, Motivational & Positive

Copy Examples

• •Headline: Find Your Flow. Fuel Your Fire. That’s SiSú. Body: Life’s a marathon, not a sprint. Our vibrant, plant-powered juices and shots are crafted to help you tap into your inner strength and keep going, deliciously. #GetTheGoodIn #SisuSpirit
• •Headline: Real Ingredients. Real Energy. Real Irish. Body: From our Limerick kitchen to yours, SiSú is all about pure, plant-based goodness. No nasties, just award-winning taste that makes healthy feel amazing. Taste the determination.
• •Headline: Your Daily Dose of Delicious Resilience. Body: Feeling the mid-week slump? Grab a SiSú! Packed with vitamins and the power of nature, it’s the tasty way to reset, recharge, and remember what you’re made of. #SisuMoment #PlantBasedPower
• •Headline: Sip by Sip, Stronger Every Day. Body: It’s not about perfection, it’s about persistence. Our SiSú range is here to make your wellness journey enjoyable and empowering. Embrace your inner strength, one delicious sip at a time. #HealthyHabits #SisuLife
• •Headline: The Future is Plant-Based. The Feeling is SiSú. Body: Join the movement towards a healthier, more vibrant you and a happier planet. Our award-winning, sustainably-minded drinks are packed with the best nature has to offer. Elevate your everyday with SiSú. #TastyHealth #SustainableSips