Brand Tone

Proudly Mexican, Quality-Conscious & Craft-Oriented, Modern & Stylish, Passionate & Visionary, Customer-Centric, Transparent

Brand Values

• •Mexican Heritage & Craftsmanship
• •Quality
• •Style & Innovation
• •Sustainability
• •Authenticity

Best Practices

• •Emphasize Origin & Craftsmanship: Consistently weave in 'Made in Mexico,' 'Mexican craftsmanship,' 'León, Guanajuato,' and 'locally sourced materials' to reinforce brand identity and values.
• •Highlight Quality & Premium Materials: Use descriptive language that evokes the feel and durability of their leather and the meticulousness of their construction process. Words like 'premium,' 'fine leather,' 'handcrafted,' and 'meticulous detail' should be common.
• •Maintain a Modern & Stylish Voice: While rooted in tradition, the language should feel contemporary and fashion-forward, appealing to style-conscious consumers. Use clear, confident, and slightly elevated language.
• •Showcase Passion & Vision: Let the brand's enthusiasm for elevating Mexican design shine through. Use words that convey dedication, vision, and pride.
• •Be Transparent and Authentic: Clearly communicate aspects like the pre-order process and manufacturing times. Authenticity builds trust and resonates with consumers who appreciate honesty. Ensure all claims about sustainability and local sourcing are genuine and verifiable.

Social Perception

Positive Customer Feedback, Emerging International Recognition, Association with Quality & Style, Support for Local Artisans

Copy Examples

• •Headline: SISTTA: Mexican Soul, Global Style. Body: Experience the heart of Mexican craftsmanship in every step. Our premium leather sneakers are designed in León, Guanajuato, blending timeless tradition with contemporary edge. Walk with pride. Walk with SISTTA. Call to Action: Discover the Collection.
• •Headline: Crafted for You. Inspired by Mexico. Body: At SISTTA, we don't just make sneakers; we pour passion into every pair. Using 100% locally sourced materials, each shoe is a testament to quality and unique design. Pre-order yours and own a piece of authentic Mexican artistry. Call to Action: Pre-Order Your Unique Pair.
• •Headline: Beyond Sneakers. It's a Statement. Body: SISTTA stands for more than just footwear. It's a belief in quality, sustainable practices, and the vibrant spirit of Mexican design. Feel the difference meticulous craftsmanship makes. Call to Action: Explore Our Values.
• •Instagram Post Caption: Step into authentic Mexican luxury. ✨ Our [Specific Shoe Name] sneakers, handcrafted in León, are more than just shoes – they're a celebration of heritage and modern style. What does your SISTTA pair say about you? #SISTTAShoes #HechoEnMexico #MexicanDesign #PremiumSneakers #StyleAndComfort (Image: Lifestyle shot of someone wearing SISTTA sneakers in a stylish setting)
• •Email Subject: Your Exclusive Invitation to Mexican Craftsmanship Body: Dear [Customer Name], Discover the passion and precision behind every pair of SISTTA sneakers. From León, Guanajuato, to your wardrobe, we bring you footwear that combines premium local materials, innovative design, and a commitment to the art of shoemaking. Experience the SISTTA difference. Call to Action: Shop New Arrivals.