Brand Tone

Aspirational yet accessible, educational, and warmly personal.

Brand Values

• •Authenticity & Quality
• •Ritual & Mindfulness
• •Family & Community
• •Sustainability & Small-Scale Support

Best Practices

• •Always Lead with the Story: The most unique brand asset is the sisters' personal journey. Every piece of copy, where appropriate, should connect back to their experience on the farm in Japan. This authenticates the quality claims.
• •Use Sensory and Evocative Language: Instead of just 'tastes good,' use descriptive words found in customer reviews and tasting notes, such as 'smooth,' 'creamy,' 'vibrant,' 'no bitterness,' 'nutty,' and 'toasted sesame.' This helps justify the premium price.
• •Emphasize 'Ritual' Over 'Drink': Frame the product as an experience. Use words like 'ritual,' 'practice,' 'pause,' 'mindfulness,' and 'moment.' This elevates the brand beyond a simple commodity and aligns with the wellness values of the target audience.
• •Maintain a Personal and Encouraging Tone: Write as if you are speaking directly to a friend. Use 'we' and 'you.' Ask questions in social media captions. Share behind-the-scenes content. This reinforces the accessible, sisterly feel of the brand.
• •Educate, Don't Just Sell: Consistently provide value by teaching. Create content around the health benefits, the different ways to prepare matcha, and the history of the ceremony. This builds trust and positions Sisters Matcha as a knowledgeable authority in the space.

Social Perception

The public perception of Sisters Matcha is overwhelmingly positive, particularly among discerning matcha consumers. They are seen as offering a high-quality product with a trusted, genuine story that justifies its premium price. Their strong TikTok presence further boosts their credibility.

Copy Examples

• •It's more than just tea. It’s the quiet pause in a busy day, the gentle whisk, the vibrant green. Our First Harvest Okumidori is sourced from the small family farm we called home in Wazuka, Japan, to bring that authentic ritual to you. Smooth, creamy, and never bitter. Elevate your daily practice. #SistersMatcha #MatchaRitual #MindfulMoments
• •Taste the difference of authentic, single-cultivar matcha. Grown in the shade and stone-milled to order on a family farm in Uji, our Okumidori matcha offers a remarkably smooth, rich flavor with notes of toasted sesame and sweet mulberry. No bitterness, no blends. Just the purest expression of Japanese tea, from our family to yours.
• •Before we were 'Sisters Matcha,' we were simply two sisters living and working on a small matcha farm in Wazuka. We learned firsthand the dedication that goes into every harvest. That’s why we’re so proud to share this matcha with you. It’s not just a product; it’s a story of family, tradition, and the pursuit of the perfect cup. Thank you for being part of our journey.
• •People ask if our matcha is *really* worth the price. Let me show you. See this color? And the foam from just a simple whisk? This is what real, stone-milled ceremonial matcha looks like. No bitterness, so you don't need to hide the flavor with sugar. It’s smooth and creamy on its own. It's a taste of the small Japanese farm we source from, delivered to your door.
• •Looking for a new morning ritual? Our ceremonial grade matcha provides sustained energy and calm focus, thanks to the natural combination of caffeine and L-theanine. Make the switch to a smoother, healthier start to your day. Handpicked in Japan, celebrated in your cup.