Brand Tone

Elegant & Timeless, Inspiring & Aspirational, Personal & Warm, Confident & Authoritative, Slightly Whimsical & Playful

Brand Values

• •Heritage & Legacy
• •Timeless Design
• •Comfort & Livability
• •Authenticity & Individuality
• •Quality & Craftsmanship
• •Family
• •Innovation from Tradition

Best Practices

• •Embrace Storytelling: Weave in anecdotes about Sister Parish, the family's involvement, or the historical inspiration behind designs to reinforce heritage and authenticity.
• •Use Elegant but Approachable Language: Avoid overly casual slang while still sounding warm and inviting. The vocabulary should reflect quality and sophistication without being alienating.
• •Highlight "Comfort" and "Timelessness": These are core tenets of the brand. Copy should convey that the designs create inviting spaces that will last beyond fleeting trends.
• •Speak to Both Individuality and Shared Tradition: Acknowledge the desire for personal expression in design while grounding it in the enduring appeal of classic American style.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy consistently matches the visual aesthetic presented on the website and social media – classic, refined, and thoughtfully curated.

Social Perception

Respected & Iconic, High-End & Luxury, Classic American Style, Inspirational for Designers, Increasingly Accessible (while maintaining exclusivity)

Copy Examples

• •Website Banner: "Sister Parish Design: Crafting America's most inviting interiors for generations. Discover timeless fabrics and wallpapers that tell your story."
• •Instagram Post (Showcasing a vibrant floral fabric): "Dare to delight. Our [Fabric Name] chintz brings joyful pattern and a touch of playful elegance to any room. Because a home should be as full of personality as the people who live in it. #SisterParishDesign #TimelessInteriors #AmericanCountryStyle"
• •Product Description (for a classic striped wallpaper): "The quintessential American stripe. [Wallpaper Name] offers a crisp, sophisticated backdrop that feels both fresh and familiar. Rooted in tradition, designed for modern living, it’s the art of comfortable elegance."
• •Email Newsletter Subject: "An Invitation to Legacy: New Arrivals from the Sister Parish Archives."
• •"About Us" Snippet: "More than a brand, Sister Parish Design is a family legacy woven into the fabric of American style. We believe in rooms that are lived-in, loved, and tell a story of authentic comfort and timeless beauty."