Brand Tone

Adventurous & Free-spirited, Empowering & Confident, Youthful & Modern, Community-focused & Inclusive ("Sisterly"), Conscious & Responsible, Playful & Quirky

Brand Values

• •Empowerment of Female Surfers
• •Love for the Ocean & Adventure
• •Community & Sisterhood
• •Sustainability & Environmental Responsibility
• •Innovation & Quality
• •Authenticity

Best Practices

• •Embrace the "Sisstr" Voice: Always write as if speaking to a friend or fellow adventurer within the surf community. Use inclusive language ("we," "us," "your Sisstrhood") to foster connection. Think confident, supportive, and slightly playful.
• •Weave in Adventure and Freedom: Consistently use words and phrases that evoke a sense of exploration, liberation, and the thrill of surfing (e.g., "chase the swell," "ocean calling," "endless summer," "ride the wild").
• •Highlight Eco-Consciousness Naturally: Integrate mentions of sustainable materials and practices smoothly into product descriptions and brand storytelling rather than making it sound like a forced add-on. Emphasize the shared love for the ocean as the reason for these choices.
• •Empower and Inspire: Craft messages that uplift and encourage female surfers of all levels. Celebrate their passion, skill, and connection to the water.
• •Stay Youthful and Energetic, Yet Authentic: While the brand targets a younger generation, avoid overly trendy slang that might quickly become dated. Keep the language fresh, vibrant, and genuine to the surf culture. Ensure visuals and copy align to tell a cohesive story.

Social Perception

Positive & Respected, Eco-Conscious Leader, Stylish & Functional, Community Builder, Emerging & Fresh

Copy Examples

• •Find your flow, chase the horizon. Our latest eco-neoprene suit moves with you, so every wave feels like freedom. Join the Sisstrhood. #Sisstrevolution #SurfLikeASisstr #OceanAdventure #SustainableSurf
• •Meet your new ocean companion. Crafted for the fearless, designed by Sisstrs who live for the swell. Made with innovative, earth-friendly materials because we love our playground as much as you do. Dive in, the adventure awaits.
• •Unleash Your Inner Surfer: New Arrivals & Sisstr Stories Inside!
• •More than just a wetsuit, it’s a call to the wild. Sisstrevolution empowers you to ride, explore, and connect. Discover gear that’s as bold and conscious as you are. #Sisstr #EmpoweredByWater #EcoSurfer
• •We are a band of Sisstrs; creators, swell followers, and adventure seekers united by our obsession with the sea. She guides our travels, influences our creative, and promises us the ride of our life. We take what she gives with gratitude and give back to sustain her future. Welcome to your Sisstrevolution.