Brand Tone

Creative & Inspirational, Professional & High-Quality, Empowering & Inclusive, Educational & Helpful, Trendy & Innovative, Approachable Luxury

Brand Values

• •Quality & Performance
• •Innovation & Trendsetting
• •Cruelty-Free & Vegan
• •Customer Satisfaction & Support
• •Community & Empowerment
• •Transparency

Best Practices

• •Emphasize Creativity and Empowerment: Use active, inspiring language. Ask questions to engage the audience and encourage them to share their creations (e.g., "What will you create?", "Show us your masterpiece!").
• •Highlight Quality and Key Benefits: Consistently mention core product advantages like "HEMA-free," "vegan," "cruelty-free," "long-lasting," "highly pigmented," and "professional results."
• •Maintain a Visually Descriptive and Enthusiastic Style: Use vibrant adjectives and language that evokes the visual appeal of nail art and color. Mirror the energy seen in their Instagram and TikTok content.
• •Be Educational and Supportive: Offer tips, tutorials, and clear instructions. Frame product descriptions not just around features, but how they help the user achieve desired results.
• •Foster Community: Use inclusive language ("nail techs and enthusiasts alike"). Encourage user-generated content through specific hashtags and by featuring customer work where appropriate. Make it clear you are listening to your audience.

Social Perception

Highly Positive for Product Quality, Good Customer Service, Innovative and On-Trend, Valued for Ethical Standards, Minor Usability/Packaging Feedback

Copy Examples

• •Instagram Post (New Collection Launch): Unleash your inner artist! ✨ Our NEW [Collection Name] is here to transform your nail game. Dive into [Number] vibrant, HEMA-free shades designed for flawless application and jaw-dropping, long-lasting manis. Dare to create? Tag #SissiOfficial to show us your masterpiece! #NailArt #GelNails #VeganBeauty #CrueltyFreeNails #NewCollection
• •Product Description (Builder Gel): Sculpt, extend, and empower your nails with SISSI OFFICIAL ProBuilder Gel. Our expertly formulated, HEMA-free gel provides superior strength and durability for flawless enhancements that last. Loved by techs, perfect for enthusiasts. Build your confidence, one nail at a time. #BuilderGel #NailTech #StrongNails #VeganNailCare #SissiOfficialQuality
• •Email Newsletter Subject: ✨ You Asked, We Listened! Pro Tips Inside... Hey [Customer Name], ready to elevate your nail art? This week on the SISSI blog, we're sharing top pro tips for achieving the perfect [Specific Technique, e.g., chrome finish] using our fan-favourite [Product Name]. Plus, discover why our vegan and cruelty-free formulas are the choice for conscious creators. Get inspired! [Link to Blog Post]
• •TikTok Video Caption (Showcasing 3D Nail Art Clay): Stop scrolling, start sculpting! 💅 SISSI OFFICIAL 3D Nail Clay makes intricate designs easy & fun. Lightweight, HEMA-free, and oh-so-versatile. What will you create? Duet this & show us! #3DNailArt #SissiOfficial #NailClay #DIYnails #NailTrends #VeganFriendly
• •Website Banner (General): SISSI OFFICIAL: Salon-Quality Results. Creative Freedom. 💅 Shop our HEMA-Free, Vegan & Cruelty-Free Gel Polishes and Nail Art Essentials. #AffordableLuxury #ProfessionalNails #BeCreative