Brand Tone

The predominant tone of Sis & Savvy Boutique is friendly and approachable, upbeat and positive, community-oriented, and empowering and inclusive.

Brand Values

• •Customer-Centricity
• •Confidence and Empowerment
• •Quality and Trust
• •Community
• •Personal Connection

Best Practices

• •Embrace the "Sis" Mentality: Always use inclusive, supportive, and friendly language. Address your audience as a community of "sisters" and friends. Avoid overly corporate or impersonal jargon.
• •Lead with Empowerment: Center your messaging around the core value of making women feel confident and beautiful. Highlight how your products solve problems (e.g., "finally, a dress that fits and flatters") and contribute to self-esteem.
• •Maintain a Personal Voice: Continue to feature the owner and her story. Use "I" and "we" to maintain a personal connection. Share behind-the-scenes content and personal anecdotes that reinforce the brand's authentic, family-run feel.
• •Incorporate Customer Language: Pay attention to the words customers use in reviews ("sweet," "phenomenal," "top-notch quality," "confident"). Weave these keywords and sentiments into your own copy to resonate with your audience and build social proof.
• •Be Consistently Positive and Upbeat: From product descriptions to customer service responses, ensure the tone is always encouraging, positive, and helpful. This reinforces the brand's reputation for being a bright spot in a customer's day.

Social Perception

Sis & Savvy Boutique is perceived by the public as a trusted and reliable retailer, a source of high-quality, size-inclusive fashion, a friendly, woman-owned small business, and community-focused.

Copy Examples

• •✨ Meet your new favorite dress! ✨ Designed to make you feel as fabulous as you are, this beauty is all about confidence and comfort. From brunch with your sisters to a special date night, it’s the perfect fit for every moment. Available now in sizes S-3X! Tap to shop and join our crew of confident women! #SisAndSavvy #FeelGoodFashion #BoutiqueStyle
• •Tired of clothes that don't make you feel amazing? Welcome to Sis & Savvy! We believe every woman deserves to feel confident and beautiful. Our goal is to bring you top-quality, stylish pieces (sizes S-3X) that fit just right. Join our supportive community and find out why our customers call our service "phenomenal!" Shop our collection today and get 15% off your first order!
• •Subject: A Little Confidence Boost, Sent From Your Sisters at S&S! Body: Hey Savvy Sis! We know that the perfect outfit can change your whole day. That’s why we handpick every piece with you in mind—styles that celebrate you and make you shine. P.S. We just dropped our new Inspirational Tee collection for that extra dose of empowerment! Check it out and find something that speaks to you.
• •Your official try-on bestie is here! 👋 Trying on some of our latest arrivals and WOW, the quality is a 10/10. Which outfit is your fave? 1, 2, or 3? Let me know in the comments! 👇 #SisAndSavvyBoutique #TryOnHaul #SizeInclusiveFashion #BoutiqueFinds #OOTD
• •Style for Every Sister. At Sis & Savvy, we're more than just a boutique—we're a community. We're here to help you find pieces that you'll not only love but that will make you feel truly confident. Welcome to the family.