Brand Tone

personal, playful, and passionate

Brand Values

• •Sustainability and Reuse
• •Individuality and Personality
• •Passion for Heritage
• •Accessibility
• •Curation and Quality

Best Practices

• •Always Write in the First Person: Use "I" and "my" when telling the brand's story to maintain the personal connection established by the founder, Evy. Use "we" and "us" when talking about the shop's mission to create a sense of a shared community.
• •Keep it Playful and Informal: Use conversational language, humor, and enthusiastic words like "knotgekke" (crazy), "pimpen" (to pimp), and "wauw" (wow). Don't be afraid to use emojis and exclamation points on social media to convey passion.
• •Tell the Story of the Item: Every product description or post should include more than just its physical attributes. Speculate on its history, highlight its unique quirks, and suggest how it can bring personality to a new home. This reinforces the value of "heritage" and "individuality."
• •Emphasize Sustainability and "Second Chance": Consistently use keywords like "preloved," "secondhand," "upcycled," "vintage," and "second chance" to reinforce the brand's core value of sustainability. This attracts a conscious consumer.
• •Maintain a Consistent Belgian Dutch Flair: While the request was for an English analysis, the brand's charm comes from its authentic, local voice. When writing for its target audience, continue using typical Flemish words and phrases ("knotgekke," "goesting") as it creates a unique and relatable identity that cannot be replicated by larger, international brands.

Social Perception

a charming and authentic niche brand for curated vintage finds

Copy Examples

• •Spotted: the perfect little spot for big imaginations! 🎨 This vintage desk has seen some things (we're guessing more doodles than homework) and is ready for its next chapter of creativity. Sturdy, charming, and 100% ready to be the new favorite corner in the kids' room. DM to make it yours before it's gone! #sisantwerp #vintagekids #prelovedmagic #tweedehands #duurzaamwonen
• •Say hello to this groovy piece of history! This 70s ceramic vase brings an instant pop of warmth and character to any shelf. With its earthy tones and classic shape, it's perfect for holding a few dried stems or just looking fantastic on its own. A true vintage find, curated by us, for you. Let's give it a new home! #vintagedecor #secondhandstuff #interiorfinds
• •Psst... New drops (and some crazy-good stories) inside!
• •SIS Antwerp isn't just a shop; it's a treasure hunt. Founded by me, Evy, an architect with a soft spot for stuff with a soul. I believe a home should be a reflection of you—quirky, beautiful, and full of stories. Here, every item has a past, and we can't wait for you to give it a future.
• •Your interior is boring? Let's pimp it! Shop unique, preloved finds.