Tono de Marca

Personal, approachable, friendly, welcoming, community-oriented, helpful, and accommodating.

Valores de Marca

• •Customization & Personalization
• •Local Community & Pride
• •Direct Customer Connection
• •Small Business Craftsmanship

Mejores Prácticas

• •Always Write in the First Person: Consistently use "I," "my," and "me" when talking about the business and its products. This maintains the personal, sole-proprietor feel that is central to the brand.
• •Prioritize Customization in Messaging: In product descriptions, social media posts, and ads, always highlight the option for custom orders. Phrases like "Your choice of color," "Want a different mascot?," or "Contact me for custom designs" reinforce the brand's core value.
• •Weave in Community-Centric Language: Regularly mention local events, school spirit, and state pride. This connects the products to the customer's own life and community, making the brand more relevant and relatable.
• •Maintain a Friendly, Conversational Tone: Avoid corporate jargon or overly formal language. Write as if you are speaking directly to a friend or neighbor. Ask questions in your copy (e.g., "What can I create for you?") to encourage interaction.
• •Tell the Story Behind the Products: Briefly share the inspiration for a design or the fun you had making a custom order. This provides a behind-the-scenes look that builds authenticity and helps customers feel more connected to the brand and its creator.

Percepción Social

Siri-ously Cute is perceived as a small, local artisan business rather than a mainstream apparel brand. Customers likely see it as a go-to source for personalized gifts and custom apparel to celebrate local teams and state pride. The brand is viewed as trustworthy and authentic due to the direct access to the owner. The lack of a polished, corporate presence is a key part of its appeal, attracting those who value authenticity and supporting small businesses.

Ejemplos de Copy

• •Welcome to my little corner of creativity! Whether you're here for custom spirit wear to cheer on the team or a unique monogrammed gift, I'm so glad you stopped by. Let's make something cute, seriously.
• •Show your pride from the sidelines or the hallways! I designed this super-soft mascot hoodie for ultimate comfort and all-day spirit. Don't see your school colors? Just send me a message! I'd love to create a custom design just for you and your team.
• •Another custom order ready to go! I had so much fun making this set of state-pride tees for a family reunion. Seeing your ideas come to life is the best part of my job. What can I help you create this week?
• •Subject: A little something new from me to you! Snippet: "Hi there! I've just added a new collection of cozy home goods to the shop. Plus, a reminder: if you've seen an item at a recent craft show, just hit 'reply' to this email and I can create a special order for you."
• •Hi, I'm the owner, creator, and coffee-drinker behind Siri-ously Cute. This little shop started from my passion for making personalized items that celebrate the people and places we love. From local mascot gear to one-of-a-kind monogrammed pieces, everything you see is made with care by me. Thanks for supporting my small business dream!