Brand Tone

Scientific/Authoritative, Reassuring/Trustworthy, Responsible/Caring, Innovative

Brand Values

• •Efficacy & Performance
• •Safety
• •Long-Lasting Protection
• •Innovation
• •Australian Made
• •Trust & Reliability

Best Practices

• •Prioritize Scientific Accuracy and Transparency: Always back claims with evidence (e.g., "kills 99.9999% of bacteria," TGA listing). Avoid overstating or making unsupported claims. Clearly explain the technology (like QuatLock™) in simple but credible terms.
• •Emphasize Safety and Care: Consistently highlight the non-toxic, environmentally friendly aspects, and suitability for sensitive users/environments. Use reassuring language that addresses potential concerns about harsh chemicals.
• •Focus on Long-Lasting Benefits: The extended protection is a key differentiator. Ensure this benefit is woven into messaging across all platforms, emphasizing convenience and sustained peace of mind.
• •Maintain a Professional and Authoritative Voice: While being accessible, the tone should reflect the seriousness of hygiene and the scientific backing of the products. Use clear, direct language.
• •Educate, Don't Just Sell: Provide valuable information about hygiene, the importance of disinfection, and how SIQURA™ products offer a superior solution. This builds trust and positions the brand as an expert resource.

Social Perception

Positive for Product Efficacy, Trusted for Safety, Confusion Exists, Seen as a Premium/Specialized Product, Limited Mainstream Social Buzz (for the disinfectant brand)

Copy Examples

• •Headline: Beyond Clean: SIQURA's 30-Day Surface Shield. Body: "Stop the cycle of recontamination. SIQURA™ hospital-grade disinfectant with advanced QuatLock™ technology doesn't just clean, it creates an invisible barrier, actively protecting your surfaces from 99.9999% of bacteria for up to 30 days. Australian made, environmentally friendly, and TGA listed for your peace of mind." Call to Action: Explore Lasting Protection.
• •Headline: Gentle on Hands, Tough on Germs. All Day Long. Body: "Introducing SIQURA™ eXtreme Hand Sanitiser. Our dermatologically tested, alcohol-free formula kills germs effectively while our unique QuatLock™ technology provides up to 24 hours of continuous protection. Kind to your skin, safe for the whole family, and kind to the planet." Call to Action: Experience the SIQURA™ Difference.
• •Headline: The Science of a Safer Space. Body: "From childcare centres to busy offices, trust SIQURA™ for scientifically proven, long-lasting disinfection. Our innovative, non-toxic solutions are designed for the 'new normal,' offering hospital-grade efficacy that breaks down into simple organic compounds. Protect your people and your environment." Call to Action: Create Your SIQURA™ Safe Zone.
• •Headline: Australian Innovation for a Healthier Tomorrow. Body: "SIQURA™: Proudly Australian made and owned, delivering next-generation disinfectant technology. Our TGA-listed, eco-friendly formulas offer unparalleled, lasting protection against bacteria, ensuring a cleaner, safer environment for your home or business." Call to Action: Choose Australian-Made Confidence.
• •Headline: Don't Just Disinfect. Defend. Body: "Traditional disinfectants evaporate, leaving surfaces vulnerable. SIQURA™ with QuatLock™ technology bonds to surfaces, providing a persistent microbial shield for up to 30 days. It's not just cleaning; it's a proactive defense system. Effective, safe, and scientifically advanced." Call to Action: Upgrade Your Hygiene Protocol.