Brand Tone

Sophisticated, Aspirational, and Approachable

Brand Values

• •Quality and Authenticity
• •Convenience and Simplicity
• •Shared Moments and Connection
• •Modern Indulgence

Best Practices

• •Maintain a Consistent Visual Aesthetic
• •Use a Defined Lexicon
• •Lead with the Experience, Follow with the Features
• •Amplify the Founder's Story
• •Engage with the Community in the Brand Voice

Social Perception

Perceived as a premium, well-crafted, elegant, and trustworthy brand. Experts and early customers provide overwhelmingly positive reviews, appreciating taste, convenience, and branding.

Copy Examples

• •Your Friday night tradition, simplified. Unwind and reconnect without the fuss. Our nitro-infused Espresso Martini is crafted with premium vodka and real espresso for that perfect, velvety sip every time. Just chill, shake, and pour. #sipTorne #UpliftYourSpirit #EspressoMartini #EffortlessCocktails
• •Bar-Quality Espresso Martinis. No Bartender Required. Experience the perfect blend of premium vodka and rich espresso, ready in seconds.
• •The Secret to Effortless Entertaining is in the Can. Stop spending your party playing bartender. With sip Torne., you're always ready to serve a flawless, nitro-infused Espresso Martini. Low calorie, low carb, and unbelievably delicious. Shop now and uplift your next gathering.
• •Indulge in the rich, velvety taste of a perfectly balanced Espresso Martini, crafted for your convenience. Each can of sip Torne. contains a double shot of real espresso and premium vodka, complemented by a hint of Madagascar vanilla. Our nitro-infusion creates the signature creamy foam—just shake well and pour for a sophisticated cocktail experience, anytime, anywhere. 120 calories, 4g carbs, 10% ABV.
• •An invitation to better moments. Your espresso martini awaits.