Brand Tone

Authentic & Genuine, Artistic & Craft-focused, Passionate & Dedicated, Down-to-earth & Approachable, Inspirational, Slightly Playful/Energetic (in visuals)

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Respect for Nature
• •Authenticity & Integrity
• •Artistic Expression & Design
• •Collaboration & Partnership
• •Community & Sharing
• •Resilience & Boldness

Best Practices

• •Tell Your Story Authentically: Always come back to the core of SIOSI – Audi and Ivy, their partnership, their life in the woods, and their hands-on approach. Let their genuine voices and passion lead the narrative.
• •Emphasize Craftsmanship and Materials: Highlight the handmade nature, the quality of the sustainably sourced wood, the attention to detail (like inlays), and the eco-friendly finishes. Use descriptive language that conveys the tactile and visual beauty of the wood.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we value sustainability," talk about planting trees, using local lumber, or low VOC finishes. This provides concrete evidence of your principles.
• •Maintain a Personal and Relatable Voice: Even when discussing technical aspects of woodworking, keep the language accessible and infused with the warmth of the creators. Share the "why" behind their design choices. Think "conversation" rather than "broadcast."
• •Visual and Verbal Harmony: Ensure the tone of the copy aligns with the high-quality, natural, and often personal photography that Audi produces. The words should feel like they belong with the images, creating a cohesive and immersive brand experience.

Social Perception

Highly Respected & Admired, Inspirational Role Models, Authentic & Trustworthy, Makers of Beautiful, High-Quality Furniture, Knowledgeable & Skilled

Copy Examples

• •Instagram Post (Image: Close-up of wood grain and inlay detail): There's a story in every piece of timber. Our hands just help to tell it. For us, it’s about honoring the wood, the lines, the life it lived, and the new life it will have in your home. These details aren't just design; they're conversations between us, the material, and you. #SiosiDesign #HandmadeFurniture #Woodworking #Craftsmanship #SustainableDesign #ArtisanMade
• •Website "About Us" Snippet: We're Audi and Ivy – partners in life, collaborators in design. SIOSI isn't just our workshop in the Indiana woods; it's where our love for art, nature, and meticulous craft comes together. Each piece is built by our hands, for your life, carrying a piece of our story and a deep respect for the materials we use. We believe in furniture that’s as honest and enduring as the timber it’s made from.
• •Facebook Ad (Image: Audi and Ivy working in their sunlit studio): More Than Furniture. It's a Lifestyle. At SIOSI, we blur the lines between work, art, and the life we live among the trees. We pour our passion for sustainable materials and timeless design into every table, bench, and custom piece we create. Discover handcrafted furniture that brings the quiet strength and beauty of Southern Indiana into your space. Visit siosidesign.com to see our collections.
• •Product Description (for a dining table): The [Table Name] Table: Gather around a piece that’s built to host generations of stories. Crafted from locally sourced [Wood Type], its [describe a key feature, e.g., live edge, specific inlay] tells a tale of natural beauty and dedicated artisanship. Finished with a hand-rubbed, low-VOC oil that’s both kid-safe and earth-friendly, because we believe in creating heirlooms that are as responsible as they are beautiful. Let us build the heart of your home.
• •Email Newsletter Subject: From Our Woods to Your Home: The SIOSI Process Hi [Name], Ever wonder what goes into a SIOSI piece? It starts with sustainably harvested timber, often from trees at the end of their life cycle, right here in Indiana. Then, in our woodland studio, two pairs of hands (ours!) design, shape, and finish each piece with an eye for detail and a love for the craft. We’re not just making furniture; we’re crafting connections – to nature, to art, and to the spaces you inhabit. See our latest work and the stories behind them...