Brand Tone

Authoritative & Educational, Supportive & Enabling, Culturally Proud & Pro-Welsh Language, Innovative & Modern, Friendly & Engaging

Brand Values

• •Commitment to Welsh Language and Culture
• •Educational Excellence & Transformation
• •Innovation & Accessibility
• •Inclusivity & Diversity
• •Collaboration
• •Learner Development

Best Practices

• •Prioritize Welsh, Embrace Bilingualism: While Welsh is the primary language of education, acknowledge the bilingual context of Wales. Ensure clarity and cultural relevance in all communications. Use Welsh confidently and correctly.
• •Maintain an Educational Yet Accessible Voice: The tone should be knowledgeable and authoritative, given the university connection, but also approachable and encouraging, especially when addressing parents or creating materials for children. Avoid overly academic jargon in general communications.
• •Highlight Learner Benefits and Outcomes: Focus copy on how the resources help achieve educational goals and develop well-rounded individuals, as outlined in their vision (ambitious, capable, ethical citizens etc.).
• •Showcase Innovation and Relevance: Regularly feature new digital tools, apps, and resources that address contemporary educational needs and societal themes, reinforcing the brand as forward-thinking.
• •Emphasize Collaboration and Community: Frequently mention partnerships with schools, the Welsh Government, and other organizations to reinforce their role as a central, supportive hub in Welsh education. Visually and textually, celebrate the Welsh educational community.

Social Perception

Respected Authority, Key Contributor to Welsh Education, Trusted Partner, Innovative Publisher, Culturally Significant

Copy Examples

• •Headline: Empowering Wales' Future: Quality Welsh-Language Resources for Every Learner. Body: At Canolfan Peniarth, we're dedicated to nurturing ambitious and capable learners. Discover our curriculum-aligned books, apps, and digital tools, designed to bring the Welsh language and culture to life in your classroom and home. #WelshEducation #AdnoddauCymraeg
• •Headline: Learn, Laugh, Grow – in Welsh! Explore Our Fun & Engaging Children's Books. Body: From the beloved Tric a Chlic phonics to exciting storybooks, Siop Peniarth offers a world of discovery for young minds. Our resources make learning Welsh an adventure! Perfect for schools and families. #DysguCymraeg #PlantCymru
• •Headline: Innovation in Education: Digital Tools to Support Welsh Learners. Body: Step into the future of Welsh learning with Canolfan Peniarth's interactive apps and digital resources. Designed to support educators and engage students, we're transforming how Welsh is taught and learned. Explore our catalogue today. #EdTechCymru #DigitalLearning
• •Headline: Celebrating Our Heritage, Building Our Future. Resources Rooted in Welsh Culture. Body: Canolfan Peniarth is proud to offer educational materials that reflect the rich history and vibrant diversity of Wales. Equip your learners with a strong sense of identity and understanding. #Cymraeg #DiwylliantCymru
• •Headline: Your Partner in Welsh-Medium Education. Comprehensive Support for Educators. Body: As part of the University of Wales Trinity Saint David, Canolfan Peniarth provides trusted, high-quality resources and training to support excellence in Welsh-medium teaching. Let us help you inspire the next generation. #Addysg #Cymru