Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Trustworthy and Knowledgeable, Chic and Aspirational (yet Accessible), Community-Focused

Brand Values

• •Authenticity
• •Sustainability
• •Community
• •Accessibility to Luxury
• •Quality & Curation
• •Customer Service

Best Practices

• •Embrace "Friendly Expert" Language: Combine knowledgeable statements about designers, authenticity, and quality with a warm, approachable, and enthusiastic tone. Avoid overly technical jargon unless explaining authentication.
• •Weave in Core Values: Consistently reference sustainability (e.g., "give your bag a new story," "conscious choice"), authenticity ("shop with confidence," "expertly verified"), and community ("join our fashion family," "shared passion") in product descriptions, social posts, and emails.
• •Tell the Story: Highlight the "pre-loved" aspect as a positive – these items have a history and a future. Emphasize the uniqueness and the thrill of finding a specific, perhaps rare, piece.
• •Be Transparent and Trust-Building: Clearly explain processes (selling, authentication, layaway). Use customer testimonials and positive reviews in marketing materials to reinforce trust.
• •Maintain Conversational Engagement: Especially on social media, ask questions, respond to comments promptly and personally, and continue the engaging style seen in successful Instagram Lives. Make followers feel like they are part of an ongoing conversation.

Social Perception

Highly Trusted Reseller, Leader in Sustainable Fashion, Excellent Customer Experience, Community Hub, Fair and Transparent, Fashion-Forward and Aspirational

Copy Examples

• •Headline: Your Dream Designer Bag Awaits (Sustainably!) Body: "Why choose between luxury and a clear conscience? At Siopaella, every authenticated treasure is a step towards a more stylish and sustainable future. Discover your next pre-loved Chanel, Louis Vuitton, or Hermès today!" Call to Action: Shop Authentic. Shop Sustainable. Shop Siopaella.
• •Headline: Real Designers. Real Value. Real Easy. Body: "Fall in love with luxury, without the brand-new price tag. Our expert team authenticates every piece, so you can shop with confidence. Selling? We make consigning your designer gems simple and rewarding." Call to Action: Explore New Arrivals | Learn About Selling With Us
• •Headline: More Than a Store, It's a Community. Body: "Join the Siopaella family! From our vibrant Instagram Lives showcasing the latest finds to our shared passion for timeless style, we're connecting designer lovers across Ireland. Follow us and be part of the movement!" Call to Action: Follow @siopaella & Join Our Next Live!
• •Headline: Unlock the Stories in Your Wardrobe. Body: "That Gucci you adored? The Céline that turned heads? Give your cherished designer pieces a new chapter. Consign with Siopaella, Ireland's most trusted name in luxury resale, and share the love." Call to Action: Get a Quote for Your Designer Items
• •Headline: Authenticity Guaranteed. Style Delivered. Body: "At Siopaella, 'authentic' isn't just a word, it's our promise. Our in-house experts meticulously verify every handbag, accessory, and garment, ensuring you invest in genuine luxury, every time. Experience the Siopaella difference." Call to Action: Discover Authenticated Luxury Now