Brand Tone

authentic, gentle, and connected. It's also earthy & natural, nurturing & caring, story-driven & evocative, knowledgeable & passionate, calm & soothing.

Brand Values

• •Nature & Purity: Prioritizing natural, wild-harvested, and organic ingredients, avoiding harsh chemicals.
• •Handcrafted Quality & Tradition: Emphasizing the handmade nature of products, potentially drawing on traditional remedies and small-batch production.
• •Sustainability & Ethical Sourcing: A likely value, given the focus on natural ingredients and connection to the Irish landscape (though the extent needs to be consistently communicated).
• •Well-being & Self-Care: Promoting products as tools for nurturing oneself and finding moments of calm.
• •Authenticity & Transparency: Sharing the story behind the brand and the ingredients used.
• •Connection to Heritage & Place: Celebrating Irish botanicals and a sense of belonging to the local environment.

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., "gentle," "evocative," "knowledgeable") with "do's and don'ts" for word choices and phrasing. For Siog Botanicals, "Do: use sensory language, connect to nature, tell stories. Don't: use overly technical jargon, be hype-driven, sound impersonal."
• •Immerse in Nature & Story: Before writing, reconnect with the core inspiration – Irish nature, folklore, the founder's journey. Let this permeate the language. Use words that evoke the senses: "dew-kissed," "earthy," "whispering."
• •Focus on "Nurture," Not Just "Sell": Frame product benefits around well-being, self-care, and gentle solutions. The copy should feel like a caring recommendation rather than a hard sell.
• •Maintain Authenticity: Be transparent about ingredients and processes. Share the "why" behind the brand. Authentic passion is difficult to fake and resonates deeply with customers seeking natural products.
• •Be Consistent Across All Platforms: Whether it's a product label, an Instagram caption, or an email, the tone should feel familiar and aligned. Regularly review content to ensure it consistently reflects the established brand voice. Use storytelling elements consistently.

Social Perception

largely positive, with customers and the public viewing the brand as high quality & effective, trustworthy & genuine, a treat or special indulgence, connected to Irish identity, and a brand with a personal touch.

Copy Examples

• •Product Description (e.g., a calming balm): "Whispers of the wild Irish meadows, bottled. Our Soothing Meadow Balm, handcrafted with wild-harvested chamomile and nourishing Irish beeswax, melts into your skin to calm, comfort, and restore. Embrace nature's gentle touch."
• •Social Media Post (Instagram - image of ingredients): "From the earth, for your skin. We believe in the quiet power of botanicals, like this vibrant calendula, grown under the Irish sun. Each petal holds a promise of gentle care. ✨ #SiogBotanicals #IrishSkincare #WildHarvested #NaturalBeauty #PlantPower"
• •Email Newsletter Subject Line: "Find Your Calm: Introducing Our New Wild Rose & Oat Bath Soak"
• •About Us Snippet: "At Siog Botanicals, we listen to the land. Inspired by ancient traditions and the untamed beauty of Ireland, we handcraft small-batch botanical skincare to nurture your skin and soothe your soul. Discover the magic of nature, bottled with intention."
• •Promotional Ad Copy (Facebook): "Tired of harsh chemicals? Reconnect with gentle, effective skincare. Siog Botanicals offers luxurious, handmade balms, soaps, and oils, rich with wild-harvested Irish ingredients. Nurture your skin naturally. Shop the collection today."