Brand Tone

Authoritative, Professional, and Educational

Brand Values

• •Credibility and Trust
• •Innovation and Progress
• •Societal Impact
• •Collaboration

Best Practices

• •Prioritize Precision over Persuasion: The copy should always be accurate, specific, and fact-based. Avoid marketing jargon or exaggerated claims. The authority of the brand rests on its scientific credibility.
• •Use an Educational Tone: Frame the content as a transfer of knowledge. Explain why the information is important and how it solves specific, practical problems for the professional audience.
• •Emphasize "Documented" and "Research-Based": Consistently use terms that reinforce the scientific rigor behind the products. Words like "documented," "research-based," "tested," and "authoritative" should be staples in the brand vocabulary.
• •Maintain a Professional and Formal Voice: The language should be appropriate for an academic and professional audience. Communication should remain formal across all platforms, from the website to any potential ad copy.
• •Connect Products to the Broader SINTEF Mission: Link the publications back to SINTEF's core values of innovation, sustainability, and societal benefit. This elevates the products from mere books to tools for progress and societal improvement.

Social Perception

SINTEF is perceived as a highly respected, trustworthy, and leading scientific institution. It is viewed as a national and international authority whose work has significant economic and social impact. The "store" is seen not as a commercial retailer but as the official and reliable source for acquiring the documented outputs of SINTEF's research. Its customers are professionals who seek proven solutions and authoritative guidance for their work.

Copy Examples

• •Expert Knowledge for Professional Practice. Move from theory to application with confidence. SINTEF Store offers research-based handbooks and digital guides, providing the documented solutions you need to meet and exceed industry standards. Built on decades of research. Built for the modern professional.
• •The Foundation of a Flawless Project? Documented Solutions. Ensure your next project is built on a foundation of quality and safety. The Byggforskserien (Building Research Series) provides the most authoritative guidelines for construction in the Nordic region. Purchase your essential handbooks from the official SINTEF Store.
• •Stay Ahead of the Curve. The industry is evolving. Are you? Our online courses deliver the latest in building technology, sustainable practices, and safety protocols directly from SINTEF's leading researchers. Enhance your expertise and lead with knowledge.
• •Your Most Reliable Project Partner. From complex reliability analysis with the PDS Data Handbook to ensuring wet room integrity, our publications provide the data-driven answers to your most critical questions. Trust the research. Trust SINTEF Store.
• •Technology for a Better Society. Knowledge for a Better Build. Every publication in the SINTEF Store is a piece of our larger mission: to drive progress through technology. By applying our research, you are not just building structures; you are contributing to a more sustainable and efficient future.