Brand Tone

Authentic, serene, and soulful. It is deeply personal and story-driven, often using a soft-spoken and appreciative voice. The language is evocative and connects with nature, travel, and a sense of calm. The use of terms like "darling," "with love," and references to goddesses and natural elements creates an atmosphere that is both intimate and mystical.

Brand Values

• •Sustainability
• •Community
• •Heritage and Culture
• •Authenticity and Craftsmanship
• •Connection to Nature

Best Practices

• •Lead with the 'Why': Always connect the products back to the core story—the founder's inspiration, the cultural heritage, and the connection to nature.
• •Use Evocative, Sensory Language: Employ words that evoke feelings of calm, warmth, and nature (e.g., "sun-kissed," "ocean breeze," "soft thread," "earthy tones").
• •Emphasize Versatility: Consistently remind the audience of the multiple ways to use the products (sarong, wrap, throw, tapestry) to enhance their value.
• •Champion Authenticity: Be transparent about the handmade process. Talk about the local artisans, the hand-dyed nature of the fabric, and why imperfections are a mark of true craftsmanship.
• •Maintain a Personal and Grateful Tone: Use phrases like "With love," "Thank you for supporting," and write in a first-person narrative style where appropriate to maintain the intimate, personal connection with the audience.

Social Perception

A boutique, artisanal brand. Customers and followers likely perceive Sinta Sinaya as an ethical and aesthetically pleasing choice for those who value slow fashion, unique handcrafted items, and a connection to a genuine story. The brand is perceived as being personal, almost as if customers are buying a piece of art directly from the creator. The versatile and multi-purpose nature of the products, such as sarongs that can be used as throws or wall hangings, also contributes to a perception of practical, bohemian elegance.

Copy Examples

• •Wrapped in the warmth of the Bali sun. Our SANDY raw cotton sarong is hand-dyed by local hands, carrying the spirit of the island in every thread. Use it as a beach cover-up, a soft throw for quiet moments at home, or a tapestry to remind you of the sea. Consciously created, just for you. #SintaSinaya #HandmadeWithLove #SustainableStyle
• •Sinta Sinaya was born from a love for the sea and a longing for home. 'Sinta,' my homeland's word for darling, and 'Sinaya,' the name of an ancient goddess of the sea. Each piece is a story woven from the landscapes of Bali and the heritage of the Philippines, created to bring a piece of that soulful connection into your life.
• •Subject: A little darling for your travels. Inspired by the endless motion of the waves, our textiles are made to wander with you. Lightweight, versatile, and ethically crafted, your Sinta Sinaya sarong is the perfect companion for every adventure. Find the color that speaks to your soul. #TravelConsciously
• •More than just a sarong. It's a commitment to community and a stand against mass production. Every Sinta Sinaya piece is handmade by local artisans in Bali, ensuring that your purchase supports traditional craftsmanship and sustainable practices. Wear the change you want to see. #EthicalFashion #ArtisanMade #SintaSinaya
• •(Video showing hands dyeing fabric) The magic of the making. Each color has its own life, born from a mix of natural elements and the Bali weather. No two are ever exactly alike, and that’s the beauty of it. Thank you for embracing the perfectly imperfect. #TheArtOfSlowFashion #HandDyed