Brand Tone

Professional & Skilled, Friendly & Welcoming, Client-Focused & Accommodating, Community-Oriented, Artistic & Diverse

Brand Values

• •Artistic Excellence & Quality
• •Client Satisfaction & Experience
• •Professionalism & Safety
• •Inclusivity & Comfort
• •Collaboration & Artistry

Best Practices

• •Prioritize Professionalism with a Friendly Touch: Always ensure language is respectful and highlights expertise, but maintain a warm, approachable, and non-intimidating voice. Avoid overly technical jargon unless explaining specific care or processes.
• •Emphasize Artist Skill and Diversity: Regularly showcase the talent and varied styles of the artists. Use language that speaks to creativity, craftsmanship, and the ability to execute diverse client visions.
• •Focus on the Client Experience: Frame services around the client's journey and feelings. Highlight comfort, consultation, collaboration, and the positive outcome of receiving work at the studio.
• •Maintain an Authentic and Passionate Voice: Let the genuine love for the art form and community shine through. Share stories (with permission), artist spotlights, and the energy of the studio.
• •Be Clear, Confident, and Informative: Provide clear information about services, processes (like booking or aftercare), and policies (like those for hand/face tattoos) in a way that builds trust and shows you care about informed clients and lasting results.

Social Perception

Highly Regarded for Talent, Trusted & Reputable, Welcoming & Friendly Environment, Good for First-Timers, Community Hub

Copy Examples

• •Headline: Your Vision, Our Artistry. Unforgettable Ink. Body: At Sink Or Swim Tattoos, we're more than just a studio; we're a collective of passionate artists dedicated to bringing your unique story to life. From intricate designs to bold statements, experience a professional and welcoming atmosphere where your comfort and satisfaction are our priority. Book your consultation in Aurora today and let's create something amazing together. Call to Action: Visit sinkorswimtattoos.ca or call us at (905)-751-0001.
• •Headline: First Tattoo? Nervous? We've Got You. Body: Feeling those first-time jitters? The friendly and skilled artists at Sink Or Swim Tattoos in Aurora specialize in making your first ink experience smooth, comfortable, and exciting. We'll guide you through every step, ensuring your design is perfect and you leave with a tattoo you'll love for a lifetime. Clean, professional, and always welcoming. Call to Action: Chat with an artist today! Link in bio.
• •Headline: Beyond the Needle: Art, Community, and Good Vibes. Body: Sink Or Swim Tattoos is Aurora's hub for exceptional tattoo art, professional piercings, and a genuine connection with our vibrant community. Check out our diverse artist portfolios and upcoming events like INKED & AMPED! Quality ink, skilled hands, and a welcoming space for everyone. Call to Action: Follow us for artist spotlights and event news!
• •Headline: The Style You Seek, The Quality You Deserve. Body: With a rotating collective of talented artists, Sink Or Swim Tattoos offers an unmatched variety of styles to suit your vision. We pride ourselves on meticulous work, a sterile environment, and ensuring every client leaves with a masterpiece. Discover the difference passion and professionalism make. Call to Action: Explore our artists' work online & book your session!
• •Headline: More Than Ink. It's an Experience. Body: From detailed consultations to expert application and aftercare advice, the team at Sink Or Swim Tattoos is committed to providing an outstanding experience. We value your trust and aim to make your journey with us, whether for a tattoo, piercing, or tooth gem, a memorable one. Quality artistry in a friendly, professional setting. Call to Action: Get Inked & Amped with us! Visit our Aurora studio.